Andhra Pradesh Chief Minister N Chandrababu Naidu
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The Andhra Pradesh government has rolled out a comprehensive technology-driven application, Suraksha App, to curb the sale of spurious liquor and ensure product authenticity.
During a review meeting at the Real-Time Governance Society (RTGS), in Amaravati, Chief Minister N Chandrababu Naidu said that the initiative would bring ‘full transparency and accountability’ to the liquor trade while directing the officials to permit liquor sales only after scanning of the QR code through the Suraksha App developed by the State Excise Department.
The consumers should verify every bottle by scanning its QR code before purchase, he added.
Naidu also warned against illegal belt shops and instructed officials to take strict action under the Preventive Detention Act against those involved in unauthorised sales, adding that “If required, laws will be amended to curb such activities.”
The Chief Minister directed officials to install digital display boards in liquor outlets showing details such as price, manufacturing data, and authenticity when a bottle is scanned.
Officials informed the Chief Minister that since the launch of the Suraksha App on October 13, over 27,000 users have downloaded it and more than 53,000 bottles have been scanned. No counterfeit bottle has been found so far through the system.
The Chief Minister instructed that the barcode system be extended to beer bottles and approved the use of random and scientific testing methods to further verify liquor quality.
A control room to handle consumer complaints and feedback is in place, stated a release.
Published on October 16, 2025