Bata has slipped in young, stylish India. Can it find its footing again?
Gunjan Shah, MD and CEO, Bata India Synopsis It carried generations of Indians through school, work, and weekends. But as India grew younger, richer and more style-driven, Bata lost its grip. Now the century-old icon is racing to reinvent itself — before the market moves on for good. It was a cold, foggy winter morning
Bata has slipped in young, stylish India. Can it find its footing again? Read More »