ContentSproute

Entertainment In a significant order aimed at curbing the misuse of celebrity identities in the digital space, the Delhi High Court on Monday, December 22, passed an interim injunction safeguarding the personality rights of actor R Madhavan. The court restrained the unauthorised commercial use of the actor’s name, image, and likeness, while also directing action against obscene and misleading content circulated online. Delhi High Court grants interim relief to R Madhavan, restrains misuse of actor’s image and AI-generated content The ad interim order was passed by Justice Manmeet Pritam Singh Arora, who acknowledged the growing threat posed by deepfake technology and AI-generated content. The court barred the sale of merchandise and other commercial products that exploit Madhavan’s personality traits without consent and ordered the removal of objectionable material found to be infringing upon his rights. Appearing for the actor, Senior Advocate Swathi Sukumar detailed how several defendants had allegedly circulated deepfake and AI-generated content, including fabricated trailers and misleading visuals falsely associated with Madhavan. It was submitted that such material not only misrepresents the actor but also risks causing reputational harm. The court was informed that Madhavan had already taken steps to address the issue by approaching social media platforms to seek removal of the infringing content before filing the suit. This aspect gained significance in light of the judge’s earlier clarification that individuals seeking urgent relief against objectionable online content must first exhaust remedies available with digital platforms before invoking judicial intervention. While granting relief, Justice Arora specifically ordered an injunction against the sale of unauthorised merchandise linked to certain defendants and extended protection against obscene content circulated using the actor’s identity. The court observed that misuse of a public figure’s persona—particularly through advanced technologies—raises serious legal and ethical concerns. The order adds R Madhavan’s name to a growing list of public figures who have sought judicial protection for their personality rights amid the rapid rise of AI-driven impersonation. Similar legal actions have previously been initiated by personalities such as Pawan Kalyan, Sunil Gavaskar, Salman Khan, and Jr NTR, while courts have also extended protection to figures including Sri Sri Ravi Shankar, Nagarjuna, Aishwarya Rai Bachchan, Abhishek Bachchan, and Karan Johar. Notably, Justice Arora has recently passed comparable orders in favour of journalist Sudhir Chaudhary and podcaster Raj Shamani, recognising the heightened vulnerability of well-known individuals to digital misuse. The ruling in Madhavan’s case reinforces the judiciary’s evolving stance on personality rights in the age of artificial intelligence, underlining that public visibility does not dilute an individual’s right to dignity, reputation, and lawful control over their identity. Also Read: R Madhavan on Akshaye Khanna grabbing attention for Dhurandhar, “I cannot be happier for Akshaye, he deserves every bit of the adulation” BOLLYWOOD NEWS – LIVE UPDATES Catch us for latest Bollywood News, New Bollywood Movies update, Box office collection, New Movies Release , Bollywood News Hindi, Entertainment News, Bollywood Live News Today & Upcoming Movies 2025 and stay updated with latest hindi movies only on Bollywood Hungama. Read More

Entertainment Indian television may be on the cusp of its next major game-show moment. After Kaun Banega Crorepati redefined appointment viewing with Amitabh Bachchan at its helm, Sony Entertainment Television is now gearing up to introduce another globally recognised format to Indian audiences — Wheel of Fortune, with Akshay Kumar set to host. Akshay Kumar to host Wheel of Fortune as Sony brings global game show to Indian TV The move is being seen as one of the most high-profile television developments of the year, with Sony placing its full weight behind the project. At the centre of this strategy is Akshay Kumar, whose casting is widely viewed as the cornerstone of the show’s Indian adaptation. Industry insiders suggest the channel is aiming to build a large-scale, family-friendly entertainment property that can resonate across age groups, regions, and viewing platforms. For over two decades, Indian television’s game-show space has been largely synonymous with Kaun Banega Crorepati, proving that audiences gravitate towards intelligent formats when fronted by a trusted and familiar face. With Wheel of Fortune, Sony appears to be attempting a fresh reinvention of that space. Sources indicate that Akshay Kumar was always the first and only choice to lead the show. Industry sources confirm that Sony has acquired the Indian rights to Wheel of Fortune, one of the longest-running and most successful game shows in global television history. The channel is expected to begin shooting by mid-January. While the format itself carries strong international credibility, it is Akshay’s association that has generated the most buzz within television circles. “Akshay brings a rare combination of superstar credibility and everyday relatability,” a source revealed. “He connects effortlessly with both metro audiences and small-town India. He’s quick on his feet, naturally funny, warm with contestants, and never intimidating — which is exactly what a show like Wheel of Fortune needs.” The project also marks Akshay Kumar’s return to mainstream television hosting after earlier successful stints. Sony is reportedly betting on his ability to elevate the format without overpowering it. Known for his humour, infectious energy, and instinctive crowd connect, Akshay is expected to play an active role in shaping the tone of the Indian adaptation. Originally launched in the United States in the 1970s, Wheel of Fortune has been adapted in over 60 countries and continues to be one of the most recognisable game shows worldwide. Sources add that Sony is investing heavily in production design, featuring a visually grand set, a larger-than-life wheel, and immersive sound design aimed at delivering a premium prime-time viewing experience. With a globally proven format and one of Bollywood’s most bankable stars at the forefront, Sony is positioning Wheel of Fortune as a potential prime-time leader — anchored by Akshay Kumar’s star power and broad-based appeal. Also Read: Saiyami Kher calls Haiwaan an “Absolute ball,” praises Akshay Kumar’s new avatar and Saif Ali Khan’s performance BOLLYWOOD NEWS – LIVE UPDATES Catch us for latest Bollywood News, New Bollywood Movies update, Box office collection, New Movies Release , Bollywood News Hindi, Entertainment News, Bollywood Live News Today & Upcoming Movies 2025 and stay updated with latest hindi movies only on Bollywood Hungama. Read More