Artificial intelligence (AI) has upended the creative world in recent years, and one of the many tools resulting in waves is the Bing Image Creator. Bing Image Creator, an AI image synthesis tool that generates images from text prompts, is a product of Microsoft’s expansive technology ecosystem. It enables users the world over to realise their creative ideas without needing to have any artistic training by bringing the power of machine learning and generative models to the masses.
Yet Disney, an entertainment titan with a history of storytelling, animation and film, has long been at the vanguard of technological change. With the evolution of the digital world starting to define vision, both beings — Bing Image Creator and Disney — are seen light as common ground in the rapidly expanding realm of artificial intelligence. There you have it, the backstory: Bing Image Creator gives us an incredible link to Disney where you can begin to see the impact of AI on all things creative.
With the goal of generative AI to power digital content creation, the Bing Image Creator was born. The Image Creator, as a component of Microsoft’s Bing search engine, leverages the company’s massive computational and data-processing resources. It uses a DALL·E, a machine learning model created by the company OpenAI. About DALL·E and DALL·E 2, these, or its successors, are models whose purpose is to generate high-detail, high-fidelity images from text descriptions.
Bing Image Creator takes a text description of an image, called a prompt, and creates multiple distinct images based on it. Whether users are looking for a painting of a “purple elephant dancing under a starry sky” or a “robot in a futuristic cityscape” Bing Image Creator processes the description and provides a variety of images fitting the requested specifications. The foundation of the AI model relies on a vast repository of images and patterns, from which it learns to create novel visuals with striking accuracy.
Its decision to integrate a generative AI tool (Bing Image Creator) into its search engine also represents a way for Microsoft to get into the generative AI game. Because it was readily available, people could play around with the tool and what it could generate. The tool has matured over time with better models and features being added. The evolution of these technologies shows how AI has seeped into everyday life and has a growing impact in different sectors, including entertainment.
Disney has a history intertwined with technology. Having the cannon in the field of hand-drawn animation, to the use, CGI ( Computer Generated Imagery ) in films such as the Toy Story to become the leader of the animation and the movie industry. The studio has constantly adopted new technologies to expand the horizons of storytelling and deliver more immersive experiences to audiences.
Disney’s commitment to technological innovation is illustrated most clearly by its creation of new animation techniques. Perhaps the most momentous development came in 1986 with the founding of Pixar Animation Studios. But once Pixar began using CGI, it changed the game for animated films, setting in motion a new wave of animated features. Regardless, the first entirely computer-animated feature film is Pixar’s Toy Story (1995), which raised the bar.
Plus, Disney has already made its way into the realm of VR/AR in a major way. Disney Research Studios has been working on exciting new ways to incorporate VR and AR into the entertainment experience. The work Disney is doing in this area marks the company’s ongoing quest for the next big technological leap forward.
Disney has also explored AI-based tools aside from VR most notably during the animation pipeline. In 2023, Disney Research unveiled an AI tool that can compose background music that enjoys matching the emotional tone of a scene. These measures reflect Disney’s appetite for using AI to increase productivity while boosting creativity.
That trickles down to the intersection of Bing Image Creator and Disney, at the corner of generative AI and creative storytelling. With Disney pushing new entertainment boundaries, who better to harness something like Bing Image Creator than artists, storytellers, and animators? This link to us is particularly relevant when we think about the changing role of AI in the creative pipeline.
Adobe generated some creative use cases with Adobe Firefly/Photoshop/Illustrator and Disney’s use of Bing Image Creator has the Disney animators and concept artists quickly generating ideas for a new film or TV series using an image generator. By entering descriptive prompts such as “a mystical forest with glowing trees” or “a futuristic city with flying cars,” artists had the tools to visualize environments and scenes quicker than ever, courtesy of A.I. This would allow the creative team to zero in on better-tuning the ideas rather than reinventing the wheel. It may also eliminate the need for costly pre-production work, which would allow for quicker prototyping and iterative design.
And Disney’s interest in AI tools for content creation suggests that tools like Bing Image Creator might be used to create art for merchandise, theme parks or marketing materials. The power and speed of generative AI could enable the kind of experimentation with new ideas and designs that Disney could only dream of, and be able to see come to life in ways it hasn’t until now.
One compelling example of how AI tools like Bing Image Creator might help with Disney’s creative process comes from the recent advances in deep learning for facial animation on Disney films. Disney Research has also looked at AI techniques that breathe liquid into your animated character’s face and help make them look more human and expressive. These advancements could be paired with Bing Image Creator, which would allow visualizing various a few very simple prompts to visualize different if it’s characters or environments. The combination of powerful AI models and Disney’s expertise in animation has the potential to spawn new worlds of ever-growing impracticality.
These two stories mark a new-found AI influence in a creative space heavily combined with tech. We are also witnessing a merging of creation and copy with the powerful AI art generation tool Bing Image Creator and Disney’s consistent push for new technology. Tools such as Bing Image Creator allow artists and animators to experiment with new creative frontiers, enabling them to manifest their imaginations’ conceptions faster and more accurately. As generative AI tools such as Bing Image Creator work hand in hand with creative powerhouses like Disney, the tech world will further hone in on the subconscious elements of creativity, radically redefining the limits of the human imagination and providing society with a digital universe rich with alternate realities and fantastical outlets for escapism.