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LeadScripts: Marketing results made simple

In the fast-paced world of business, finding the right tools to streamline your marketing efforts can make a significant difference in your success. LeadScripts is an AI-powered marketing suite designed to help you launch your funnel, grow your list, and sell your offer without the need to be a professional copywriter. Features LeadScripts offers a simple and easy-to-use platform that eliminates the need for complex writing skills. With over 1,000 proven templates for ads, emails, sales pages, and more, LeadScripts guides you through the process in just three simple steps: Enter your website URL or answer prompts about your product. Tell LeadScripts what you’re selling, even if it’s not finished yet. LeadScripts AI finds your audience’s pains, fears, dreams, desires, and location to generate emails, ads, landing pages, headlines, and more in seconds. With LeadScripts, you can customize your copy or launch it as-is, giving you the flexibility to tailor your marketing messages to your specific needs. Regardless of your niche, LeadScripts is suitable for course creators, coaches, side hustlers, solopreneurs, and business owners who want to launch confidently without the hassle of hiring copywriters. LeadScripts stands out from other AI tools in the market by offering simple, no prompt-guided setup, cost-effective access to proven marketing expertise, customer persona creation, 80+ product details, psychology-based scripts, and an easy 3-click setup process. While other AI tools may require more expertise or come with higher costs, LeadScripts caters to non-experts who are looking for real marketing results without the guesswork. If you struggle with writing marketing copy, want to grow your business, need proven, easy-to-use scripts, aim to grow your email list, or intend to boost online sales, LeadScripts might be the perfect tool for you. However, if you prefer a team of professional marketers and copywriters, have hours to spare for writing custom prompts, are not ready to take action, or are unwilling to try a guided program, LeadScripts may not be the right fit for your business. Pricing LeadScripts offers three pricing plans: Starter at $24/month or $288/year, All Access at $49/month or $588/year, and Pro Unlimited at $84/month or $1,008/year. Each plan includes different features, AI word allowances, team user licenses, and support options, with savings available for annual subscriptions. Visit leadscripts.co for more. Keep up to date with our stories on LinkedIn, Twitter , Facebook and Instagram. Read More

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MaximiseAI: Visitor engagement and conversion

MaximiseAI is a powerful tool designed to help businesses identify and engage with their website visitors autonomously. By capturing contact details and using a chatbot and integrations, MaximiseAI can help businesses convert hidden traffic into qualified leads in minutes. Features Identify Anonymous Visitors: MaximiseAI reveals the real people behind your website traffic by providing key details in real-time. Segment by Ideal Customer Profile (ICP): Automatically group visitors based on your ideal customer profiles to target the right prospects. Engage & Convert: Reach out to identified visitors with personalized messages using the smart chatbot and automation to convert leads into sales. MaximiseAI’s 360 Suite offers powerful engagement tools to maximize conversions by turning anonymous visitors into valuable leads. This suite includes features such as email, phone, and chatbot engagement: Email: Connect your CRM to identify high-intent visitors and engage them with personalized emails. Phone: Equip your sales team with direct access to visitor phone numbers for more effective conversations. Chatbot: Engage with visitors in real-time, capture valuable data, and convert leads on the spot using the integrated chatbot. MaximiseAI promises an immediate return on investment with a 30-day trial that requires no credit card. By installing the pixel script and connecting your marketing platform, you can start uncovering your visitors in just 5 minutes. Join the Maximise Community Connect with other professionals, share insights, and get exclusive access to tips, support, and product updates by joining the Maximise community. MaximiseAI is the clear choice for comprehensive visitor data integration, providing person, account, and business-level insights, along with personalized ICP segmentation and sales chatbot integration. With seamless integrations with leading platforms, MaximiseAI ensures your visitor information easily integrates with your GTM stack. Whether you are looking to retain customers, increase MRR, or accelerate your agency’s growth, MaximiseAI offers tailored solutions to help you reach your goals. By partnering with MaximiseAI, you can strengthen client relationships and boost recurring revenue. Pricing MaximiseAI offers three pricing plans: Basic (free for 30 days, $0/month), Growth Starter ($59/month), and Whitelabel + APIs (custom pricing). Each plan provides different features and benefits tailored for small businesses, with the option for annual subscriptions and discounts. Visit maximise.ai for more. Keep up to date with our stories on LinkedIn, Twitter , Facebook and Instagram. Read More

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FullEnrich: Contact info finder & enrichment

In the competitive landscape of business, finding accurate contact information for potential leads and customers can be a game-changer for success. FullEnrich is a powerful business tool designed to help businesses locate emails and phone numbers of their prospects with unmatched accuracy and efficiency. While many tools claim to offer similar services, FullEnrich sets itself apart by aggregating contact information from over 15 premium vendors, ensuring a higher success rate in finding contact details. Features FullEnrich offers a wide array of features that make it a valuable asset for businesses looking to streamline their lead generation and sales process: Waterfall Enrichment: FullEnrich utilizes a unique waterfall enrichment process that allows users to search through multiple data vendors until a match is found. This ensures the highest coverage for the lowest cost, with users only paying for the emails they are able to locate. Integration with 1000+ Apps: FullEnrich seamlessly integrates with popular apps like Zapier, CRM systems, and spreadsheets, allowing users to save time and effort by directly incorporating data into their existing workflows. International Expansion: Unlike other data providers that may be limited to specific regions or industries, FullEnrich offers access to 15+ vendors with just one account, providing users with a global reach and the ability to expand their market internationally. Robust API: FullEnrich offers a simple yet powerful API that allows users to automate their lead enrichment process by plugging directly into their workflow or product. Data Quality: FullEnrich goes beyond just providing contact information, offering triple email verification to reduce bounce rates, real-time catch-all email verification, and phone validation to ensure accuracy and authenticity of the data. FullEnrich is trusted by some of the fastest-growing B2B companies for its ability to deliver more emails and mobile phone numbers than any other data vendor. With a reputation for excellence and a commitment to providing the highest quality data, FullEnrich has proven to be a valuable tool for businesses looking to enhance their lead generation efforts and fill their pipeline with new leads. FullEnrich offers a comprehensive solution for businesses seeking to improve their lead generation and sales processes by providing accurate and up-to-date contact information for their prospects. With its unique features, robust API, and commitment to data quality, FullEnrich stands out as a reliable and effective tool for businesses looking to reach untapped markets, expand internationally, and ultimately drive growth and success. Pricing FullEnrich offers three pricing plans: Start at $29/month or $29/year for 500 credits, Pro at $55/month or $55/year for 1,000 credits, and Scale starting at $500/month for custom credits. All plans include various features such as waterfall enrichment, bulk file enrichment, and unlimited users. Visit fullenrich.com for more. Keep up to date with our stories on LinkedIn, Twitter , Facebook and Instagram. Read More

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Ducky: AI search and retrieval tool

In the fast-paced world of business, having access to accurate and efficient search and retrieval tools is essential for staying ahead of the competition. Ducky is a fully managed AI retrieval service that aims to simplify the process of semantic search management and retrieval augmented generation (RAG). But does Ducky have what it takes to meet the needs of your business? Let’s take a closer look at the features of this tool. Features Seamless AI Search Infrastructure: Ducky offers a dashboard that displays real-time query results, semantic search management, and RAG integration, all in one place. This seamless infrastructure allows you to focus on building rather than getting bogged down in the complexities of search and retrieval. Built for Performance: Ducky is designed for retrieval accuracy, low-latency search, and efficient indexing, ensuring that you receive relevant results quickly and accurately. This tool aims to provide not just similar results, but the most relevant ones for your needs. Easy Implementation: With a simple Python SDK and comprehensive documentation, Ducky makes it easy for developers to get started with searching within seconds. The tool handles the infrastructure, so you can focus on utilizing the search capabilities it offers. Fullstack Search Capabilities: Ducky’s multi-stage system can handle complex search intent, including chunking, query rewriting, hybrid search, reranking, and more. This allows for a comprehensive approach to search that can meet the varied needs of your business. Context-Aware Agent Tool: Ducky can be added to any Large Language Model (LLM) agent to provide context-aware responses that are informed and relevant. This tool aims to help companies provide alignment and context for LLMs, making it easier to build incredible experiences without struggling with data and prompts. In conclusion, Ducky is a powerful AI search and retrieval tool that offers a range of features for businesses looking to streamline their search processes. From seamless AI infrastructure to high-performance search capabilities, this tool is designed to meet the needs of developers and businesses alike. As you consider whether Ducky is the right fit for your business, remember to assess its features in relation to your specific search and retrieval requirements. Pricing Ducky offers a free plan for hobbyists with 100K index and retrieval tokens. The Grow plan is $480 per month and includes 1M tokens, with additional tokens available for a fee. The Enterprise plan offers higher volumes with pricing discussed on request. Visit ducky.ai for more. Keep up to date with our stories on LinkedIn, Twitter , Facebook and Instagram. Read More

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El coche como oficina: Mercedes integra Teams, Intune y Copilot

Chefreporter Future Technologies Noticia 18 jul. 20254 minutos Mercedes-Benz y Microsoft intensifican su colaboración. Su objetivo: convertir el coche en un lugar de productividad profesional. Mientras que los fabricantes de automóviles chinos están convirtiendo cada vez más sus vehículos en centros de entretenimiento móviles con funciones como karaoke, proyectores láser o LED y pantallas retráctiles, los fabricantes alemanes buscan transformar sus vehículos en oficinas móviles. Mercedes-Benz, por ejemplo, está ampliando su colaboración con Microsoft en este sentido. La empresa con sede en Stuttgart está incorporando la aplicación para reuniones Microsoft Teams en el vehículo y también está integrando la solución de gestión basada en la nube Microsoft Intune. Los socios también están trabajando para ofrecer Microsoft 365 Copilot en el coche. De este modo, el ambicioso objetivo del fabricante de automóviles es “transformar el vehículo en un tercer lugar de trabajo que complemente la oficina y el teletrabajo”. Teams utiliza la cámara del coche Mercedes quiere utilizar la aplicación para reuniones Teams para “llevar la productividad en el coche a un nuevo nivel”, informa la compañía. Los usuarios pueden utilizar la cámara interior mientras conducen para que los demás participantes puedan verlos durante una reunión. Mercedes-Benz destaca que el uso de la cámara cumple con la ley y está aprobado para su uso en la carretera. Para minimizar las distracciones y maximizar la seguridad durante la conducción, la transmisión de vídeo de la reunión se apaga automáticamente tan pronto como se activa la cámara. Esto significa que no se pueden ver pantallas compartidas ni diapositivas. La cámara también se puede apagar en cualquier momento. Correos electrónicos por voz La aplicación Meetings for Teams actualizada también ofrece a los clientes empresariales una forma aún más eficiente de trabajar en el vehículo. Por ejemplo, un nuevo panel de control en ‘Próximas reuniones’ muestra las citas próximas y permite acceder rápidamente a los contactos más utilizados. También se ha diseñado una función de chat ampliada para facilitar la lectura y la escritura de mensajes. El texto se introduce mediante control por voz. Los usuarios también pueden participar en una reunión de Teams directamente desde el calendario. Para garantizar que no se descuide la seguridad, Mercedes-Benz ha integrado Microsoft Intune para permitir un acceso seguro y conforme a la normativa de la empresa a las cuentas corporativas. La solución de gestión permite separar los datos privados de los empresariales. También permite a los administradores de TI gestionar de forma centralizada los derechos de acceso y las políticas de seguridad. De este modo, el fabricante de automóviles quiere garantizar que sus vehículos puedan cumplir las mismas normas de seguridad a nivel empresarial que los dispositivos móviles, como los smartphones de la empresa. MB.OS como base técnica La base técnica para Teams e Intune en el coche es el nuevo sistema operativo MB.OS de Mercedes-Benz, junto con un sistema de infoentretenimiento MBUX de cuarta generación. Además, para su uso se requiere un paquete de entretenimiento activo Plus y volumen de datos. La disponibilidad de una serie de funciones y servicios depende de la configuración del vehículo y de los extras opcionales que se hayan contratado. A partir del verano, el nuevo CLA será el primer modelo en recibir la integración de Teams e Intune. Le seguirán otras series de modelos. IA generativa para el coche Mercedes-Benz y Microsoft también están colaborando para integrar Microsoft 365 Copilot en los futuros modelos. Gracias a la IA generativa, será posible preparar las próximas reuniones mientras se conduce. Según las empresas, el control por voz podría utilizarse para resumir correos electrónicos, consultar las preferencias y los datos de los clientes y completar las tareas diarias sin distracciones. Mercedes-Benz no ha facilitado ninguna información sobre cuándo se introducirá Microsoft 365 Copilot en el coche. SUSCRÍBASE A NUESTRA NEWSLETTER Directamente de nuestro equipo de periodistas a su bandeja de entrada Para empezar, introduzca su dirección de correo electrónico Chefreporter Future Technologies Jürgen Hill ist Chefreporter Future Technologies bei der COMPUTERWOCHE. Thematisch befasst sich der studierte Diplom-Journalist und Informatiker derzeit mit aktuellen IT-Trendthemen wie KI, Quantencomputing, Digital Twins, IoT, Digitalisierung etc. Zudem verfügt er über einen langjährigen Background im Bereich Communications mit all seinen Facetten (TK, Mobile, LAN, WAN). Más temas de este autor Más Read More

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Zoho unveils Zia LLM stack, ASR models, and Agent Studio in major AI push

The company’s full-stack AI strategy includes proprietary LLMs, speech recognition in English and Hindi, and a context-aware agent platform, marking a shift from SaaS to AI-first. Zoho has taken a significant step forward in its AI roadmap with the launch of Zia LLM, its proprietary large language model (LLM) stack, alongside Automatic Speech Recognition (ASR) models in English and Hindi, a Zia Agent Studio for AI agent development, and a Model Context Protocol (MCP) server to manage context-aware agent interactions. These launches align with Zoho’s longstanding goal of building foundational technology rather than depending on hyperscaler platforms. “With the launch of its in-house Zia LLMs and an agentic workflow platform, Zoho is signalling a transformation, from a strong SaaS stack to a fully integrated AI-first company,” said Devroop Dhar, co-founder and MD at Primus Partners. “Zoho had been positioning itself as a customer-centric and privacy-first organization, but these announcements indicate a reinvention, where they are integrating AI into their core identity.” A full-stack bet: Zoho’s in-house LLM The Zia LLM, built entirely in-house on Nvidia’s AI-accelerated computing platform, is tailored specifically for business use cases such as structured data extraction, summarization, Retrieval Augmented Generation (RAG), and code generation. The model family comprises three distinct models with 1.3 billion, 2.6 billion, and 7 billion parameters, each trained separately and optimised for different levels of contextual complexity. This approach will allow Zoho to optimise the right model for the right user context, the company claimed. The company will scale Zia LLM’s model sizes, with the first set of parameter increases by the end of 2025. Currently testing for internal use cases across Zoho’s app portfolio, the initial customer rollout is expected in the coming months. “Right-sizing is a common strategy among model developers, who are releasing LLMs in multiple sizes to suit diverse use cases and on-device constraints. Zoho’s strategy of creating “right-sized” and efficient AI models will allow the company to make cost and compute-efficient offerings a key part of its value proposition,” said Mohit Agrawal, research director of AI & IoT at Counterpoint Research. Zoho’s full-stack AI bet Zoho’s approach with Zia LLM differs from enterprise AI rivals like Microsoft’s Copilot, Salesforce’s Einstein, and Google’s Gemini as the company owns the full AI stack. While most competitors integrate third-party foundation models, Zoho’s models are trained, deployed, and run entirely on its own infrastructure and cloud. “Training your own models is technically complex, resource-intensive, and rare among software companies,” said Chirag Mehta, vice president and principal analyst at Constellation Research. “Zoho’s decision to build its own LLMs is rooted in its strategy to maintain independence and flexibility. It reduces dependencies on hyperscalers while still allowing integration when customers want it. Since outcomes from LLMs are tightly linked to context and data, Zoho’s early investment positions it to deliver differentiated, domain-specific intelligence where it already has deep experience.” Instead of relying on OpenAI or Google APIs, Zoho’s in-house LLM infrastructure provides the company with full-stack control. In-house, in-region Unlike large LLMs that often rely on third-party cloud infrastructure, Zoho’s in-house Zia LLM has been deployed across Zoho’s data centres in the US, India, and Europe, ensuring the data never leaves Zoho’s ecosystem. “Zoho’s investment in in-house LLMs reflects a long-term strategy centered on control, data sovereignty, and cost efficiency. For privacy-focused sectors like finance, healthcare, and government, Zoho’s approach of keeping data within its own ecosystem, via Zoho Cloud, offers a strong trust and compliance advantage, especially in regions with strict data residency laws such as the EU and India,” said Manish Rawat, analyst at TechInsights. He added that by avoiding reliance on third-party APIs such as OpenAI or Google Cloud, Zoho eliminates data-sharing risks and shields customers from rising inference or usage-based costs. Two ASR models launched Alongside its core LLM infrastructure, Zoho has launched two proprietary ASR models for speech-to-text conversion in English and Hindi, optimized for low compute environments. The company claims performance gains of up to 75% over comparable models in standard benchmarks, with additional Indian and European languages in the pipeline. Zoho also expanded Zia Agent Studio, now fully prompt-based with low-code options, which now has over 700 pre-integrated actions from Zoho apps supported out of the box. Zoho’s launch of the Zia LLM is a natural extension of its strategic direction, and the AI investments further enhance the company’s value proposition without departing from their brand, added Mehta. SUBSCRIBE TO OUR NEWSLETTER From our editors straight to your inbox Get started by entering your email address below. Read More

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Accenture reinventa las operaciones de TI con IA agentiva

La consultora global utiliza una plataforma propia de integración basada en IA para dar soporte a las operaciones de TI. Con más de 100 agentes activos, la plataforma agiliza también la resolución de problemas de los 800.000 empleados de Accenture en todo el mundo. Uno de los retos de las operaciones de TI en una consultora global como Accenture es que gestiona una cartera enorme y diversa de tecnologías para impulsar su núcleo digital. Mantener y operar ese núcleo requiere desarrollar continuamente profundas capacidades que son cada vez más escasas, ya que todas las industrias compiten por un número limitado de talento. La respuesta de Accenture es una plataforma de integración basada en IA (llamada Accenture Advanced Technology Agent o AATA), que se sitúa entre la plantilla humana de la empresa y sus plataformas tecnológicas, y que le ha valido a la empresa el premio CIO 100 Award 2025 a la excelencia en TI en Estados Unidos. “Las operaciones de TI se ejecutan en gran medida mediante la automatización, ya sea RPA, scripts o canalizaciones CICD”, afirma Steven Courtney, director general de TI global, visión tecnológica y estrategia de Accenture. “¿No sería estupendo si pudiéramos añadir una capa de coordinación por encima de eso, como una agregación de agentes de IA, que pudiéramos aplicar a todas nuestras operaciones de TI, una por una, a medida que los agentes estuvieran disponibles?”. El núcleo es sinónimo de eficiencia Al igual que muchas grandes empresas, Accenture tiene un núcleo digital muy complejo que contiene una variedad de soluciones de TI que van desde arquitecturas de oficina y multicloud hasta plataformas de seguridad y estructura de datos. El núcleo digital es esencial para gestionar el negocio y permitir la rápida incorporación de tecnologías emergentes, pero las complejas cadenas de servicios y las múltiples pilas tecnológicas requieren una cantidad significativa de apoyo humano. Esto, a su vez, ha dificultado la rápida adopción de nuevas tecnologías en toda la empresa. Para facilitar ese proceso, AATA es un sistema abierto y agnóstico con una arquitectura agentiva que permite a los equipos de TI y a los usuarios finales interactuar con el core para resolver problemas o ofrecer soluciones a los clientes sin tener que conectarse con un agente o presentar una sola solicitud. Accenture comenzó a trabajar en AATA en 2023, empezando por un modelo arquitectónico conceptual. “Entonces empezamos a pensar en cómo la gente consumiría la tecnología para obtener valor, por lo que queríamos que se democratizara en gran medida”, afirma Courtney. “Se podría tener una capa de orquestación de estándares abiertos y una capa de avisos coherente, pero luego permitir a los equipos consumir agentes disponibles de forma nativa, conectar procesos de automatización o IA generativa existentes, o incluso crear agentes personalizados si fuera necesario”. Algunas áreas de interés específicas para AATA incluían variaciones en la madurez de la IA. Reconociendo que no todas las organizaciones se encuentran en el mismo punto en lo que respecta a la IA, Accenture creó AATA con una arquitectura abierta y la flexibilidad de intercambiar modelos, lo que le permite mantenerse independiente de los modelos y seguir el ritmo del mercado. También era importante la disponibilidad y la precisión de los datos. La AATA no solo tenía que rastrear los recursos y repositorios de contenido internos de Accenture, sino también ejecutar tareas basadas en la información de los sistemas activos de la empresa. Para ello era necesario un acceso seguro a los datos adecuados. El departamento de TI global de Accenture ya había creado una plataforma para reunir todos los datos empresariales de la compañía en una estructura, por lo que la AATA pudo aprovechar ese trabajo con registros comunes de datos críticos necesarios para las decisiones operativas. AATA también admite indicaciones de audio y chat de texto integrados en las herramientas de colaboración de Accenture, con una plataforma de automatización de flujos de trabajo basada en la nube detrás de la interfaz de usuario. Esa plataforma actúa como un coordinador entre diversas tecnologías y soluciones de copiloto para recopilar datos, crear código, ejecutar procesos o proporcionar información sobre el estado en función de las necesidades operativas del usuario. Un esfuerzo por la mejora continua La creación de AATA no estuvo exenta de problemas. La mejora de las habilidades fue un área de interés, ya que el consumo de IA generativa requiere que los equipos de Accenture se comporten y operen de manera diferente. Pero Courtney señala que la cultura de innovación continua de la empresa significaba que la mejora de las habilidades era parte del ciclo regular de las operaciones tecnológicas. Otra área de preocupación eran los datos. “Uno de los mayores retos que encontramos a la hora de poner esto en práctica fue el de los datos y su precisión”, afirma Courtney. “No es nada nuevo, pero es el motor de todos los problemas que se encuentran con la IA generativa y las arquitecturas agentivas”. Señala que el marco requiere enormes cantidades de telemetría. “Teníamos que estar seguros de que toda la telemetría que se obtenía de todas nuestras plataformas de infraestructura y de algunas de nuestras plataformas de software era buena, precisa y conforme a la normativa, y de que la estábamos utilizando de forma responsable y segura”, añade Courtney. El truco, agrega Rajendra Prasad, director de información e ingeniería de activos de Accenture, es no implementar la tecnología por el simple hecho de hacerlo. “Es necesario reinventar los procesos empresariales antes de incorporar la tecnología. Si tienes un proceso empresarial muy ineficiente, añadir tecnología agentiva muy potente a ese proceso ineficiente solo hace que tu ineficiencia funcione de forma más eficiente”. Prasad también afirma que los directores de información deben utilizar la IA agentiva como una lente innovadora para reinventar y redefinir los procesos. Nuevo ritmo Hoy en día, AATA cuenta con más de 100 agentes activos, y algunos de los resultados incluyen la capacidad de facilitar la configuración de conexiones VPN con mucha mayor velocidad y precisión. La configuración de estas conexiones solía

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Is AI Too Good at Tracking Stock Market Trends?

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. Managing business finances often means balancing long-term growth with day-to-day operations. For business owners who are looking to invest in the stock market without dedicating hours to research or hiring a financial advisor, platforms like Sterling Stock Picker offer a more structured approach to portfolio management, and it’s only $55.19 to get lifetime access (reg. $486). How does Sterling Stock Picker work? Sterling Stock Picker uses AI to make investing simpler, more accessible, and a lot less intimidating. Instead of spending hours trying to make sense of the stock market on your own, you can use AI tools to guide your decisions based on your financial goals, risk tolerance, and portfolio performance. It’s built for practical use, especially if you’re a business owner who is managing your investments on the side. You’re not navigating the market alone. Sterling’s AI helper Finley can answer questions written in plain English and give you clear, actionable answers about stock performance, investment strategies, and market trends. It’s not trying to replace a financial advisor, but it’s a reliable support system when you’re weighing options or trying to understand what’s happening in the market, the company says. Sterling gives you tailored stock recommendations, shows you which sectors are trending, and explains why a certain stock might be worth watching. Its “North Star” technology even tells you when to buy, hold, or sell based on real-time data. If you want to be more hands-on, tools like “Stock Rockets” highlight companies with strong growth potential, helping you spot new opportunities. The Done-For-You portfolio builder is also a practical touch. You input your preferences and Sterling helps build a diversified portfolio that aligns with your risk profile. You’ll get updates and suggestions as conditions change, but you’re always in control. For business owners who want to be more engaged in their personal or company investing without hiring someone full-time, Sterling Stock Picker offers a clear, AI-supported path forward. It works on both desktop and mobile, and right now, a lifetime subscription is available for a one-time cost. Use code SAVE20 to get a Sterling Stock Picker Lifetime Subscription on sale for $55.19. Sale ends soon. Sterling Stock Picker: Lifetime Subscription See Deal StackSocial prices subject to change Read More

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Astronomer’s CEO and HR Chief Were Placed on Leave After the Coldplay Kiss-Cam Scandal. Here’s How the Unicorn Tech Company Has Responded.

It was the Coldplay kiss cam moment that caused cringes around the world. The CEO of a unicorn tech company and his head of human resources were caught on camera in a not-so-work-appropriate moment that has since gone viral. Now the two executives, Astronomer CEO Andy Byron and Chief People Officer Kristin Cabot, are facing public (and workplace) backlash. What happened at the Coldplay concert? On Wednesday evening at Gillette Stadium near Boston, a popular segment of Coldplay’s show took an unexpected turn. The band’s camera crew singles out people in the crowd and puts them up on the jumbotron, and lead singer Chris Martin improvises a song. This time around, the camera landed on a snuggling couple who quickly tried to hide their faces. Martin quipped, “Either they’re having an affair or they’re just very shy.” A video of the moment quickly went viral, and as the video spread, it revealed that Martin might have been on to something. The man in the video was Byron, and the woman was the company’s human resources chief, Cabot. The problem? Byron is married to someone else. What is Astronomer? Astronomer is a private data infrastructure startup that reached “unicorn” status in 2022 with a $1 billion or more evaluation. According to the company’s LinkedIn page, “Astronomer empowers data teams to bring mission-critical analytics, AI, and software to life.” On Friday evening, Astronomer posted on X that Byron has been placed on leave. Cofounder and Chief Product Officer Pete DeJoy is currently serving as interim CEO given Andy Byron has been placed on leave. We will share more details as appropriate in the coming days. pic.twitter.com/VfgWPnfycl — Astronomer (@astronomerio) July 19, 2025 Axios reports that Cabot was also placed on leave while the company investigates the matter. Previously, an Astronomer spokesperson told Newsweek and the New York Post that a supposed apology from Byron, which had been circulating online, was fake. The fake apology from Byron was posted on X, with the imposter writing that they wanted to apologize to his wife, family, and colleagues, and noted, “I am a Coldplay fan. And not just of the first two albums. I also like the recent stuff.” Another fake post, attributed to Coldplay, read: “Starting with our next show, we’re introducing camera-free audience sections for people and their sidepieces.” Related: IBM Replaced Hundreds of HR Workers With AI, According to Its CEO How does a CEO scandal like this affect the workplace? The incident creates potential legal troubles and a crisis of leadership for the company, David Rice, HR expert at People Managing People, told Entrepreneur via email. “The big issue is the example that it sets. Obviously, a CEO should know better. But the fact that it’s with the chief people officer is even worse,” Rice wrote. “She should definitely know better, and that is going to lead to a complete mistrust in HR, no matter what happens next.” “Both are on the hook here, and no online apology is going to make this go away,” says Rice, pointing out why companies need to have very clear HR policies about inter-office relationships and the consequences of not adhering to them. Read More

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Why Top Brands Use Push Notifications to Boost Engagement

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. Businesses that use mobile push notifications see up to an 88% boost in app engagement, while 65% of users come back within 30 days when push is enabled, according to data from conversion rate optimization firm Invesp. That kind of retention is every entrepreneur’s dream—and Feedify makes it easy to tap into. Feedify puts a full suite of engagement tools into one sleek, cloud-based platform. For a limited time, you can get a lifetime subscription to a Feedify Push Notification Tool Rising Star plan on sale for $59.99 (reg. $450), featuring a robust toolkit covering two domains, mobile optimization, campaign auto‑responders, analytics, and more. Want to send personalized web and mobile push messages based on visitor behavior? Check. Need exit‑intent popups or targeted newsletter campaigns? Also check. From welcome notes to abandoned-cart nudges and post‑purchase surveys, you can do it all with unlimited subscribers, unlimited notifications, and real‑time analytics. Just imagine firing off a tailored push message seconds after someone leaves your page—or asking for feedback right after a sale—and seeing the spark of customer connection that follows. Trusted by over 10,000 businesses, Feedify makes targeting easy: segment users by behavior, launch surveys, collect after‑sale insights, monetize as a publisher—you name it. And every campaign comes with instant real‑time feedback so you can pivot faster than your competition. This lifetime offer is built for ambitious professionals and small‑business owners aiming to streamline marketing without juggling multiple tools. Grab lifetime access to Feedify’s Rising Star plan for 86% off at $59.99 for a limited time. Feedify Push Notification Tool: Lifetime Subscription See Deal StackSocial prices subject to change. Businesses that use mobile push notifications see up to an 88% boost in app engagement, while 65% of users come back within 30 days when push is enabled, according to data from conversion rate optimization firm Invesp. That kind of retention is every entrepreneur’s dream—and Feedify makes it easy to tap into. Feedify puts a full suite of engagement tools into one sleek, cloud-based platform. For a limited time, you can get a lifetime subscription to a Feedify Push Notification Tool Rising Star plan on sale for $59.99 (reg. $450), featuring a robust toolkit covering two domains, mobile optimization, campaign auto‑responders, analytics, and more. Want to send personalized web and mobile push messages based on visitor behavior? Check. Need exit‑intent popups or targeted newsletter campaigns? Also check. From welcome notes to abandoned-cart nudges and post‑purchase surveys, you can do it all with unlimited subscribers, unlimited notifications, and real‑time analytics. Just imagine firing off a tailored push message seconds after someone leaves your page—or asking for feedback right after a sale—and seeing the spark of customer connection that follows. The rest of this article is locked. Join Entrepreneur+ today for access. Read More

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