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The U.S. derivatives regulator issued a “reminder” that foreign crypto firms registered with the CFTC as FBOTs can directly handle U.S. customers. Aug 28, 2025, 6:46 p.m. The Commodity Futures Trading Commission — under its ongoing “crypto sprint” to open a wider path for U.S. crypto business — issued an advisory on Thursday that firms residing outside the U.S. that are willing to register with the agency as foreign boards of trade can deal directly with U.S. customers. “American companies that were forced to set up shop in foreign jurisdictions to facilitate crypto asset trading now have a path back to U.S. markets,” said CFTC Acting Chairman Caroline Pham in a statement with the advisory, which didn’t make any changes to agency policy but was meant to serve as a “reminder” of a possible approach for such companies. “Since the 1990s, Americans have been able to trade on non-U.S. exchanges that are registered with the CFTC as FBOTs. Starting now, the CFTC welcomes back Americans that want to trade efficiently and safely under CFTC regulations, and opens up U.S. markets to the rest of the world,” said Pham, who is holding the regulator’s leadership spot until a permanent replacement selected by President Donald Trump can be confirmed by the Senate. She called the advisory, which was issued by the CFTC’s Division of Market Oversight, “another example of how the CFTC will continue to deliver wins for President Trump as part of our crypto sprint.” The agency has been receiving increased interest in such registrations, the statement said, and the CFTC aims to make clear that firms eligible for FBOT status don’t have to register as U.S. designated contract markets (DCMs) in order to let U.S. clients directly access their electronic trading services. The firms do have to be rigorously regulated on their home turf, according to the CFTC regulations. Trump had nominated Brian Quintenz, a former CFTC commissioner, to take over the chairman spot, but the White House paused his confirmation process before the Senate’s summer recess. He’s expected to return to that process as soon as next week, but if he’s confirmed, he’ll be the only member of what’s meant to be a five-person commission. Republican Pham has said she’s set to leave, and the commission’s only Democrat, Kristin Johnson, is exiting next week. Meanwhile, Pham has been using much of her time atop the commission to pursue crypto-friendly initiatives. Read More: While CFTC Awaits New Chairman, Acting Chief Pham Gets Rolling on Crypto Jesse Hamilton Jesse Hamilton is CoinDesk’s deputy managing editor on the Global Policy and Regulation team, based in Washington, D.C. Before joining CoinDesk in 2022, he worked for more than a decade covering Wall Street regulation at Bloomberg News and Businessweek, writing about the early whisperings among federal agencies trying to decide what to do about crypto. He’s won several national honors in his reporting career, including from his time as a war correspondent in Iraq and as a police reporter for newspapers. Jesse is a graduate of Western Washington University, where he studied journalism and history. He has no crypto holdings. X icon More For You U.S. Government Starts Pushing Economic Data Onto Blockchains as ‘Proof of Concept’ The U.S. Department of Commerce said it issued its gross domestic product data via nine blockchains, including Bitcoin, Ethereum and other crypto-world pathways. What to know: The U.S. Department of Commerce is testing the waters for the release of major federal economic data through blockchains, releasing its gross domestic product numbers via nine of them on Thursday. Secretary of Commerce Howard Lutnick praised President Donald Trump’s leadership on the technology and said this move should help cement the U.S. as the global leader. Read full story Read More

BONK Jumps 4% as Institutional Activity Signals Growing Solana Confidence Institutional capital and Solana ecosystem growth fuel optimism for memecoin utility. Aug 28, 2025, 4:30 p.m. BONK, the Solana-based meme token, advanced 4% in the last 24 hours, reaching $0.0000218 before settling around $0.0000213. The strongest push came at 19:00 UTC on Wednesday, when BONK jumped 1.9% from $0.0000211 to $0.0000215, propelled by a 574.8 billion-token volume spike. Sellers capped momentum at $0.0000215, yet support consistently re-emerged near $0.0000212, reinforcing the token’s resilience. BONK traded within an 8% intraday range, reflecting persistent volatility, according to CoinDesk Research’s technical analysis data model. Institutional confidence in Solana continues to grow. Galaxy Digital, Multicoin Capital, and Jump Crypto are spearheading a $1 billion Solana investment fund, supported by Cantor Fitzgerald’s infrastructure. The initiative exceeds existing Solana allocations by 150%, and could channel significant liquidity into Solana-native projects, with BONK among the ecosystem’s most actively traded tokens. Separately, beverage company Safety Shot recently completed a $25 million BONK allocation to finance the majority of a $30 million raise. While the announcement came earlier this week, it remains a milestone for meme coin adoption in corporate treasury management. Together, these developments demonstrate how BONK is moving beyond its origins into institutional conversations about liquidity and diversification. Disclaimer: Parts of this article were generated with the assistance from AI tools and reviewed by our editorial team to ensure accuracy and adherence to our standards. For more information, see CoinDesk’s full AI Policy. Jamie Crawley Jamie has been part of CoinDesk’s news team since February 2021, focusing on breaking news, Bitcoin tech and protocols and crypto VC. He holds BTC, ETH and DOGE. X icon CD Analytics CoinDesk Analytics is CoinDesk’s AI-powered tool that, with the help of human reporters, generates market data analysis, price movement reports, and financial content focused on cryptocurrency and blockchain markets. All content produced by CoinDesk Analytics is undergoes human editing by CoinDesk’s editorial team before publication. The tool synthesizes market data and information from CoinDesk Data and other sources to create timely market reports, with all external sources clearly attributed within each article. CoinDesk Analytics operates under CoinDesk’s AI content guidelines, which prioritize accuracy, transparency, and editorial oversight. Learn more about CoinDesk’s approach to AI-generated content in our AI policy. More For You Bitcoin Headed to $190K on Institutional Wave, Research Firm Says Tiger’s model pegs a “base price” of $135,000, then layers on multipliers for fundamentals (+3.5%) and macro conditions (+35%) to reach the $190,000 forecast. What to know: Tiger Research predicts bitcoin could reach $190,000 by Q3, driven by global liquidity, ETF demand, and new 401(k) access. The report highlights a potential $90 billion demand from 401(k) allocations and significant institutional accumulation. Despite bullish forecasts, on-chain indicators suggest caution, with metrics showing a market that is active but not overheated. Read full story Read More

ICP executes V-shaped recovery, reclaiming $5.13 on heavy volume, possibly setting up for continued gains Aug 28, 2025, 4:17 p.m. Internet Computer Protocol (ICP) demonstrated resilience during the last 24 hours, staging a rally that lifted the token nearly 3% to $5.13. The move capped a V-shaped recovery that began with an overnight retreat to support levels around $4.98, where a high volume of buying activity took hold, according to CoinDesk Research’s technical analysis data model. After dipping from $5.07, ICP consolidated within the $4.98-$5.00 zone, establishing a base reinforced by trading volume of 372,179 units, substantially above average levels. This accumulation phase marked the turning point, as buying pressure mounted through the early session. Momentum built steadily before culminating in a decisive breakout late in the period. ICP rose through multiple resistance barriers to touch $5.13, with the final advance fueled by a 272,186-unit volume spike. Resistance that had previously formed near $5.11 was breached, suggesting sellers were losing control of the near-term trend. Cryptocurrencies such as ICP appear to be drawing fresh interest as alternative asset classes gain traction. The recovery and heavy accumulation at support levels may position ICP for further gains, with the next technical target in sight around $5.18 based on Fibonacci extension levels. Technical Analysis Trading corridor: $4.98 to $5.13, representing a 3% range. Recovery pattern: V-shaped rebound from $5.07 decline to $4.98–$5.00 support. Volume support: 372,179 units at $4.98, well above daily averages. Resistance: Formed around $5.11 but broken during final surge. Breakout: Prices advanced to $5.13 on 272,186-unit volume spike. Momentum: Signals strong interest and setup for $5.18 target. Disclaimer: Parts of this article were generated with the assistance from AI tools and reviewed by our editorial team to ensure accuracy and adherence to our standards. For more information, see CoinDesk’s full AI Policy. Jamie Crawley Jamie has been part of CoinDesk’s news team since February 2021, focusing on breaking news, Bitcoin tech and protocols and crypto VC. He holds BTC, ETH and DOGE. X icon CD Analytics CoinDesk Analytics is CoinDesk’s AI-powered tool that, with the help of human reporters, generates market data analysis, price movement reports, and financial content focused on cryptocurrency and blockchain markets. All content produced by CoinDesk Analytics is undergoes human editing by CoinDesk’s editorial team before publication. The tool synthesizes market data and information from CoinDesk Data and other sources to create timely market reports, with all external sources clearly attributed within each article. CoinDesk Analytics operates under CoinDesk’s AI content guidelines, which prioritize accuracy, transparency, and editorial oversight. Learn more about CoinDesk’s approach to AI-generated content in our AI policy. More For You Bitcoin Headed to $190K on Institutional Wave, Research Firm Says Tiger’s model pegs a “base price” of $135,000, then layers on multipliers for fundamentals (+3.5%) and macro conditions (+35%) to reach the $190,000 forecast. What to know: Tiger Research predicts bitcoin could reach $190,000 by Q3, driven by global liquidity, ETF demand, and new 401(k) access. The report highlights a potential $90 billion demand from 401(k) allocations and significant institutional accumulation. Despite bullish forecasts, on-chain indicators suggest caution, with metrics showing a market that is active but not overheated. Read full story Read More

The U.S. housing market’s inventory is growing, putting pressure on prices and slowing new construction, according to fresh research from the Bank of America Institute. As of June, existing-home supply reached 4.7 months, the highest level since July 2016. New-home supply surged even further to 9.8 months—its highest point since 2022—highlighting how quickly inventory is building across the housing market. The influx of available homes reflects sluggish demand, with builders citing weak buyer urgency, affordability challenges, and lingering job instability. The Institute noted new-home inventory is now at its highest level since 2007, the year before the housing market collapse that led to the Great Financial Crisis. ResiClub co-founder Lance Lambert told Fortune that the rising inventory tells us that “homebuyers are gaining leverage” as slack in the housing market is increasing. “The Pandemic Housing Boom saw too much housing demand all at once, home prices overheated too fast in many markets, and underlying fundamentals got too stretched.” Lambert characterized the last few years as a “recalibration period” where the housing market is smoothing out that excess. Mounting inventory sucks out appreciation in more markets—and even causes outright corrections in some markets’ home prices. He said he expects the underlying fundamentals to slowly improve as that happens and incomes keep rising. “It takes time.” This period is different from 2007, he said, because that window saw a far greater weakening of the housing market and upswing in resale inventory, along with unsold, completed newbuild homes. BofA Research One striking shift: The median price of a new home has actually fallen below that of an existing home—a reversal of the usual market dynamic. BofA said this pricing inversion underscores how builders are being forced to discount amid rising supply and softer demand. “Builders are starting to pull back on new home starts in many markets,” Bank of America wrote. While the slowdown is broad-based, conditions vary regionally, with some areas such as the Midwest proving more resilient than others. “Since the Pandemic Housing Boom fizzled out in 2022, and the affordability squeeze was fully felt,” Lambert told Fortune, “the national power dynamic has slowly been shifting from sellers to buyers as homes have a harder time selling and active inventory for sale builds.” Still, Lambert noted the inventory picture varies significantly across the country. For instance, it remains most limited across notable sections of the Midwest and the Northeast, although still growing, he said. On the other hand, active inventory has neared or surpassed pre-pandemic 2019 levels in many parts of the Sun Belt and Mountain West, and he said that is where homebuyers have gained the most leverage. The trend comes as the Federal Reserve has begun trimming interest rates in an effort to support both broader economic growth and housing affordability. Whether those cuts will be enough to reignite demand remains an open question. For now, the data signals a market in transition: high inventory, moderating prices, and builders caught between a cautious consumer and the need to manage supply. For this story, Fortune used generative AI to help with an initial draft. An editor verified the accuracy of the information before publishing.  Introducing the 2025 Fortune Global 500, the definitive ranking of the biggest companies in the world. Explore this year’s list. Read More

A few weeks ago as the S&P 500 hit a new record, this reporter noted that the index virtually hit a landmark reading, a price to earnings ratio of 30. I actually cheated a bit, as I pointed out in the piece: The actual figure was around 29.85, close enough that I rounded it to 30. The point then was, this is a big, big number that you seldom see mentioned by Wall Street analysts or pundits, who’d rather cite a lower, more marketable multiple based on “next year’s” (always over-estimated) profits or “operating earnings” that exclude real charges as basic as interest expense. But now it’s in the record books: At 2:35 PM on August 28, the S&P hit another fresh summit at 6501, and the real, not-rounded-up PE hit 30. That ratio’s based on what matters most, GAAP earnings posted over the last four quarters, profits that really happened as opposed to usually over-rosy predictions. The only span in recent decades when big cap stocks have been this expensive: Ten quarters during the tech frenzy that stretched from Q4 of 1999 to Q1 of 2022. (The PE also briefly exceeded 30 during the pandemic and following the GFC, but only because earnings collapsed, sinking the denominator and skewing the multiple artificially low.) As I noted, on the macro scene, the danger signs are multiplying. The latest employment report from the Bureau of Labor Statistics disclosed that the U.S. added a meager 73,000 jobs in July, and revised the May and June figures radically downward, bringing total net hires for the past three months to just 106,000, less than one fourth the increase for the same period last year. Heather Long, chief economist at Navy Federal Credit Union, described the feeble data as a “game changer” demonstrating that “the labor market is deteriorating quickly.” GDP growth has also proved disappointing, clocking far below the Trump administration’s highly aspirational target of 3%. The economy expanded at an annualized clip of just 1.75% through the first half of 2025, way down from the 2.7% average in Q3 and Q4 of last year. The Congressional Budget Office (CBO) is forecasting tepid expansion of 1.7% to 1.8% from 2026 to 2035, not nearly fast enough to shrink the federal debt that the agency projects will swell from 100% of national income this year to 110% by 2031. So what does that mean for investors now? A 30 PE means you’re getting only $3 in earnings for every $100 you pay for S&P stocks. As recently as late 2022, you were getting $5 for every $100 invested. And the jump in stock prices didn’t occur because earnings soared. Since then, they’ve barely matched inflation. No, the huge ramp in recent years came strictly because PEs jumped, making stocks more and more expensive. That doesn’t mean stocks will crash tomorrow, or next week or next month. But history has proved time and time again that when valuations rise this far into the stratosphere, they are bound to come back to earth eventually. Introducing the 2025 Fortune Global 500, the definitive ranking of the biggest companies in the world. Explore this year’s list. Read More

Cambricon, a China-based semiconductor firm, posted record profits in the first half of the year, along with revenue that surged roughly 4,300%. The earnings, released late Tuesday, serve as an example of Nvidia’s growing local competition in China, as the government and market seek alternative chipmakers to gain traction in the region. Nvidia’s business in China has been tied up in U.S. export restrictions and geopolitical tensions, and the tech behemoth recorded no H20 chip sales to China in the second quarter, per its earnings release yesterday. Cambricon’s first-half revenue surged to 2.88 billion Chinese yuan ($402.7 million), the company reported this week. The Chinese upstart, created by two “genius brothers,” is partially state-owned and headquartered in Beijing. The company’s stock is now China’s most expensive, overtaking liquor company Kweichow Moutai. Still, despite its whopping growth, Cambricon’s revenue is a far cry from that of Nvidia, which reported $46.7 billion in its second quarter alone. But experts tell Fortune Cambricon’s growth reflects a larger push to create local Nvidia rivals in China—especially as the tech giant deals with increased export restrictions under the Trump administration. “Nvidia apparently has a better overall offering in terms of the hardware in China, but because of the export controls, right now they cannot sell, basically, to China,” Ray Wang, research director for semiconductors, supply chain, and emerging tech at the Futurum Group, told Fortune. “They leave a big market void for a Chinese competitor to fulfill.” Wang said large Chinese tech companies like Huawei and SMIC are “catching up rapidly” to Nvidia in terms of both product and quality, as well as production capacity. “That’s a serious concern for both Nvidia and the U.S. government’s agenda in terms of … dominating AI globally,” he said. Export tensions with China Earlier this year, the U.S. enforced stricter export controls on China, at one point banning H20 chips—which are known to be less powerful than Nvidia’s AI chips—from being sold to the country. In July, the ban was lifted, but it also allowed time for companies to invest in innovation. “The problem with banning [H20 chips] is you’re effectively handing the AI market and training over to companies like Huawei or Cambricon or … other local players,” Stacy Rasgon, senior analyst of U.S. semiconductors and semiconductor capital equipment at Bernstein Research, told Fortune. Rasgon pointed out that, in Cambricon’s case, the roughly 44-fold revenue increase to $402.7 million in the first half of this year means the company went from “tiny to small.” He said he’s less focused on the percentage growth than the reason behind it. “There’s a big push in China for self-sufficiency,” Rasgon said. Cambricon’s record profit was helped by a wave of demand for Chinese chips after Beijing encouraged using local technology, citing security concerns and uncertainty over the Trump administration’s export curbs. The most recent catalyst for Cambricon’s surge came from AI startup DeepSeek, which said last week its latest model comes with a feature that can optimize locally made chips. Last week, the Chinese government told its tech companies to stop using Nvidia’s H20 chips after U.S. Commerce Secretary Howard Lutnick told CNBC that China would only receive the company’s “fourth best” chips, only adding fuel to the fire. “You want to sell the Chinese enough that they get addicted to the American technology stack,” Lutnick added. Despite technology advancements by Nvidia rivals amid geopolitical tensions, demand for its H20 chips remain—even in the face of regulatory hurdles. In its second-quarter earnings, Nvidia reported no H20 sales to China-based customers. In its earnings call on Wednesday, chief financial officer Colette Kress estimated $2 billion to $5 billion in H20 revenue this quarter should “geopolitical issues reside.” Nvidia did not include any revenue from H20 chips in its third-quarter guidance, which tops analysts’ expectations of $53.14 billion at $54 billion, plus or minus 2%. “It was inevitable there would be more entrants into this market,” Sebastien Naji, a research analyst at William Blair, told Fortune. “Near-term, I think the risks on the regulatory front are more impactful than increased competition.” Nvidia previously warned that if not for the U.S. chip export restrictions, its top-line guidance for the July quarter would have been $8 billion higher. “I think the stock does not have that priced in, in terms of if that revenue were to go away,” Scott Bickley, an advisory fellow at Info-Tech Research Group, told Fortune before Nvidia’s earnings call on Wednesday. CFO Kress also said during the earnings call that over the past few weeks, a “select number” of China-based customers received licenses for H20 chips, though none have been shipped based on those licenses. Kress also mentioned the U.S. government and Nvidia haven’t finalized a recent agreement that will require the chipmaker to share 15% of the revenue it makes through H20 chip sales to China. How China’s chips stack up to Nvidia’s There are already some Chinese products that outperform Nvidia’s H20, analyst Rasgon said. He said he expects greater competition in the local market to only catalyze chip innovation. “Nvidia is never going to be allowed, probably, to sell better parts in China,” Rasgon said. “So for the Chinese, it takes time, but they’re going to work on improving their own stuff. And over time, maybe that gap closes.” Nvidia CEO Jensen Huang has long complained about U.S. export controls, saying they will only galvanize local players to innovate in the chipmaker’s absence.  “The China market, I’ve estimated to be about $50 billion of opportunity for us this year if we were able to address it with competitive products,” Huang said during the second-quarter earnings call. But not only does Nvidia look to resume H20 chip sales in China, the company also wants to expand its product line by introducing the high-performance Blackwell chip in the country, should the U.S. agree to it.  “We continue to advocate for the U.S. government to approve Blackwell for China,” Kress said during the earnings call. The company aims to

Over half of professionals report that AI trainings feel like a second job, according to a recent LinkedIn survey, highlighting widespread frustration among workers with the proliferation of workplace automation programs. A majority of respondents (51%) find the intensity and frequency of AI training requirements excessive, stating that it’s interfering with their core job responsibilities and contributing to burnout. Employees cited dense training modules, unrealistic deadlines, and a lack of clarity about practical benefits as key sources of dissatisfaction. LinkedIn found an 82% increase in people posting on the platform about feeling overwhelmed and navigating change this year. “The mounting pressure to upskill in AI is fueling insecurity among professionals at work—with a third (33%) admitting they feel embarrassed by how little they understand it, and 35% saying they feel nervous talking about AI at work for fear of sounding uninformed,” LinkedIn wrote. Workplace impact These findings come as employers increase investment in upskilling efforts designed to help staff adapt to new AI-based processes. Instead of feeling empowered, many professionals say these trainings add stress and extend their working hours, often without extra compensation or real improvements to workflow. There are real consequences for this and anecdotal evidence that workers are justified in feeling insecure. IgniteTech CEO Eric Vaughan told Fortune earlier this month that he laid off nearly 80% of his staff after they failed to respond to AI training, while Joshua Wöhle of Mindstone relayed a similar story of a client-CEO who ordered his staff to dedicate all Fridays to AI retraining, and invited them to leave the company if they didn’t report back constructively on their findings. The survey also found that, amid the flood of AI-related content and programs, professionals are increasingly turning to their networks—rather than AI tools or search engines—for trusted advice and support in navigating workplace changes. Some 43% of professionals say “their network, the people they know, is still their No. 1 source for advice at work,” ahead of search engines and AI tools. Nearly two-thirds (64%) of professionals say colleagues are helping them make decisions faster and more confidently. Mounting frustration with mandatory AI trainings may be just the tip of the iceberg. A recent MIT study found that 95% of generative AI pilots at enterprises have failed to deliver any measurable return on investment—fueling growing concerns over an AI stock bubble as corporate spending and investor hype far outweigh results. It seems to be tied to this frustration over ineffective or stumbling AI training efforts. MIT’s sobering findings The MIT NANDA report analyzed hundreds of AI deployments and found only 5% produced rapid revenue acceleration or noticeable operational improvements. The majority of pilots stall in the testing phase or get abandoned, with large companies taking nearly a year to scale projects that rarely succeed. Flawed enterprise integration and a gap in AI literacy—not just model quality—were cited as the main barriers. Wall Street and institutional investors are sounding the alarm, worried that record AI investments aren’t translating to profits and could trigger a painful reckoning for overvalued tech stocks. Some have started trimming exposure, fearing that the gap between reality and hype may be unsustainable, reminiscent of prior tech bubbles. The all-important Nvidia earnings on Wednesday illustrate the jitters, as record revenue still failed to prevent investors taking a few percentage points off the stock. Connections to workforce concerns As companies pour money into AI pilots and tech stocks, employees are increasingly skeptical of both the business value and the constant upskilling requirements. With over half of professionals saying AI trainings feel like a second job, the MIT report adds new context: Companies’ aggressive push for digital transformation is straining workers, not yet augmenting them, as widely billed. The results underscore mounting tension between the pace of technological implementation and the lived experience of professionals, suggesting that companies may need to rethink their approach to AI upskilling to avoid further alienating employees. Update, Aug. 28, 2025: This report has been updated to clarify that workers undergoing AI training do not necessarily find it annoying. For this story, Fortune used generative AI to help with an initial draft. An editor verified the accuracy of the information before publishing.  Introducing the 2025 Fortune Global 500, the definitive ranking of the biggest companies in the world. Explore this year’s list. Read More

Lamborghini CEO Stephan Winkelmann said some of its moneyed customers are holding back on new car purchases as tariffs remain unstable between the U.S. and EU. The U.S. is the company’s biggest market, and despite recent record results and an order backlog that provides some cushion against a sales slowdown, Winkelmann said tariffs have the potential to deal the company a blow.  President Donald Trump’s tariff instability is putting the economy on hold, and even Lamborghini’s deep-pocketed customers aren’t immune.  CEO Stephan Winkelmann said some of its U.S. customers, who have at least $400,000 to shell out for a base model, are waiting to see where the Trump administration’s tariff rate for the EU ultimately settles. Its customers are waiting, even though the U.S. reached a deal to impose a 15% tariff on some EU products, including cars, in exchange for several pledges by the EU. This includes buying more AI chips and military equipment from the U.S.  “Some are waiting because they want to be sure that this is the final number that is going to be in place,” Winkelmann told CNBC. “Others are fine with it, or we will have negotiations.” Winkelmann said while Lamborghini can resist the pressure of tariffs because of its large backlog of orders—cars delivered today were ordered a year or two ago—the company will still face pressure from U.S. tariffs on the EU. Lamborghini vehicles are made in Italy, and this point is a differentiator for the brand. While the U.S. is its largest market, the car company’s production can’t be moved there, a strategy Trump has suggested for companies to avoid tariffs. “For us, free trade is the right approach,” Winkelmann said. “We all know that one is what we want. The other is the reality, and we have to deal with complexity since we are in business, and we are ready to face whatever comes.” Lamborghini, which is owned by Volkswagen’s Audi Group, reported a 16% year-over-year increase that saw it bring in more than 3 billion euros ($3.5 billion) in revenue for the first time for fiscal 2024. Its operating income also rose by double digits to 835 million euros ($974 million). The company has also launched three new plug-in hybrid models since 2023.  Lamborghini did not immediately respond to Fortune’s request for comment. Providing another boost is Lamborghini’s increasingly diverse customer base. Younger wealthy customers from all over the world have pushed the average age of a Lambo owner below 45. In Asia, the average customer is about 30. The average buyer owns five cars, while buyers of its upscale, pricier model, the Revuelto, have 10, on average. As for Lamborghini customers’ behavior on tariffs and possible price increases, Winkelmann said to trust their judgment.  “They are maybe millionaires or billionaires for a reason, so they know what they’re doing and why they’re doing things,” he said. Introducing the 2025 Fortune Global 500, the definitive ranking of the biggest companies in the world. Explore this year’s list. Read More

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