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AI is a trending topic among consumers, business leaders and marketers. While the newer, sexier elements — like content or creative generation — may seem the obvious places to focus, the greatest value often comes from more traditional use cases, especially personalization. As with anything, having the correct setup is critical. For AI, that means establishing a robust, centralized data platform — combining both structured and unstructured datasets — so brands can improve the relevance of their communications and enhance customer experiences. Accuracy and governance are fundamental Whether you’re setting up a simple customer segmentation or a complex lifetime value model, the core tenets of strong data foundations remain the same. Ensuring that inputs across marketing, CRM, websites and apps are clean and accurate is essential to having confidence in your outputs. Accuracy across all data Accuracy is just as crucial for unstructured data, which plays an increasingly central role in AI-driven personalization. For instance, if you’re dynamically targeting users with personalized, generative ads, the brand guidelines that inform your creatives must be up to date and accurately reflect the tone and style you want to convey. Understanding context and gaps Beyond the accuracy of the data you’ve collected, it’s equally important to understand its context and what may be missing. This is especially true when modeling historical time-series data. If there are gaps (e.g., tracking outages or paused search spend), those gaps need to be identified and accounted for. Accounting for spikes and anomalies Likewise, if there are spikes or dips in performance, such as sales surges during Black Friday or a sudden increase in competitor activity, noting them upfront and making the necessary adjustments will enable far stronger outputs. Dig deeper: When AI truly understands our customer data, we’ll deliver on true personalization Implementing structured data management Historically, setting up a structured, robust data platform has been a lengthy and often manual process. However, brands are increasingly turning to AI to scale and streamline this work. Smarter taxonomy management Every marketer and analyst knows how critical taxonomies are — and how damaging they can be to personalization efforts if misapplied. Yet taxonomy management is rarely anyone’s favorite task and it’s often deprioritized or left unmanaged. AI can provide real value by: Monitoring activity across platforms. Automatically flagging non-compliant naming conventions and suggesting the correct version.  In some cases, automatically updating the platform itself.  For brands that prefer more control, there can be an intermediary step — such as having a person validate proposed updates before they go live — while still gaining efficiency and accuracy. Optimizing product feeds AI-driven personalization also plays a significant role in managing product feeds, which are used across channels like shopping ads and carousel formats. Traditionally, maintaining these feeds required substantial manual effort, especially for brands with extensive product catalogs and frequent updates.  AI can make the process much more efficient by: Dynamically filling in missing or incorrect product fields — such as color, size or description — based on product images or other data in the feed. Proactively optimizing product titles and descriptions, which significantly impact campaign performance.  By training AI solutions on past campaign results, brands can identify which types of descriptions perform best and apply those learnings across their existing feeds, improving both efficiency and outcomes. Dig deeper: How AI is winning digital shoppers through personalization There’s no shortage of AI solutions that promise to make marketers’ lives easier while boosting performance. As with any martech investment, the key is to align your ambitions with your existing setup to determine which solution is right for you. Start with embedded AI For most businesses, the best place to begin is with the embedded AI features already built into adtech and martech platforms. Tools like Google Ads, Adobe Analytics and Meta Business Manager include a wide range of AI-powered capabilities — from bid strategies and automated insights to creative generation. Most of these features don’t require specialist AI expertise, making them an excellent entry point for brands at the start of their AI journey. When to consider applied AI Some brands eventually reach the limits of embedded AI and require more advanced or customized applications. In these cases, using a centralized data platform to build bespoke Applied AI solutions can deliver more tailored results. For example, we built a custom abandoned basket pipeline for a leading high-street electronics retailer within Google Cloud. By training an AI model on historical customer activity, the brand could send personalized emails instead of a less effective CRM tool.  The result? Ongoing costs and licensing fees were reduced, and revenue from abandoned basket emails increased by 72%. Dig deeper: Why AI-powered relevance is replacing personalization in B2B marketing Setting your brand up for success AI can feel daunting, and knowing where to start isn’t always easy. Despite the seismic opportunities it offers, the foundations of success remain the same as with any other technology:  A clear view of use cases. Robust data foundations. A practical approach. Personalization is a natural fit for AI, and there are many areas for brands to explore. Whether you begin with embedded AI features or move toward more advanced applied solutions, confidence in the underlying data that powers them will always be the key to stronger performance and more meaningful customer experiences. Dig deeper: When AI makes customer experience feel personal Fuel up with free marketing insights. Email: Contributing authors are invited to create content for MarTech and are chosen for their expertise and contribution to the martech community. Our contributors work under the oversight of the editorial staff and contributions are checked for quality and relevance to our readers. MarTech is owned by Semrush. Contributor was not asked to make any direct or indirect mentions of Semrush. The opinions they express are their own. Read More

Ethereum Home » Ethereum » Tom Lee’s colleague says Ethereum bottom likely in next 12 hours before rallying toward $5,100 by Vivian Nguyen Aug. 26, 2025 Newton projects that Ethereum could push toward $5,100, with potential further upside to $5,400-$5,450 if momentum continues. Key Takeaways Fundstrat’s Mark Newton expects Ethereum to bottom near $4,300 within the next 12 hours, presenting a strong risk-reward setup. Ethereum’s bullish outlook remains intact if it stays above key support at $4,067, with upside potential toward $5,400. Share this article Ethereum looks set to bottom near $4,300 within the next 12 hours before resuming its uptrend, said Mark Newton, Managing Director and Head of Technical Strategy at Fundstrat Global Advisors, in a recent note shared by Thomas “Tom” Lee. Mark ⁦@MarkNewtonCMT⁩ again at it. ➡️Calling ETH bottom to happen in next few hours ⁦@fs_insight⁩ ⁦@FundstratCap⁩ Tickers: $BMNR $GRNY pic.twitter.com/038efU7cZH — Thomas (Tom) Lee (not drummer) FSInsight.com (@fundstrat) August 26, 2025 Resistance is expected near $5,100, according to Newton, with potential for Ethereum to reach $5,400–$5,450 on a breakout. Maintaining support above $4,067 would keep the bullish thesis intact and invalidate short-term bearish perspectives. “ETH is a very good risk/reward here. I am highly skeptical it breaks this trend nor breaks 4,067 from 8/18. THAT’S what’s required to think a bullish stance near-term is wrong,” he noted. Ethereum was trading near $4,400 at press time, down more than 7% in the past 24 hours amid a market-wide correction that pushed Bitcoin below $110,000. The largest digital asset last changed hands at around $109,782, per CoinGecko data. BitMine Immersion, Lee’s Ethereum treasury company, holds more than 1.7 million ETH valued at roughly $7.5 billion. The firm added 190,500 ETH last week, cementing its position as the largest corporate holder of the coin. Share this article Read More

Regulation Home » Regulation » Trump removes Fed Governor Lisa Cook in power move on central bank by Vivian Nguyen Aug. 26, 2025 Cook, appointed by Biden and the first Black woman to serve on the Fed Board, is the first sitting governor in modern history to be fired by a president. Key Takeaways President Trump used a rare statutory clause to fire Federal Reserve Governor Lisa Cook over alleged misconduct. Cook is the first sitting Fed governor in modern history to be removed by a president, raising questions about presidential power over the central bank. Share this article President Donald Trump has dismissed Federal Reserve Governor Lisa Cook from her position under a rarely invoked statute that permits the removal of central bank officials “for cause.” In a two-page letter dated August 25, Trump said he had determined that Cook’s involvement in alleged mortgage fraud warranted immediate removal. Cook, a Biden appointee and the first Black woman to serve on the Fed board, has been accused of listing two properties as her primary residence to qualify for better mortgage rates, a move that triggered a criminal referral from the Federal Housing Finance Agency (FHFA). The controversy fueled pressure from President Trump and others for her to step down. Cook has pushed back on the claims and says she’ll cooperate with any review of her finances, while Fed officials have publicly emphasized their support for her and stressed the need for more factual information before drawing conclusions. “You signed one document attesting that a property in Michigan would be your primary residence for the next year. Two weeks later, you signed another document for a property in Georgia stating that it would be your primary residence for the next year,” Trump’s letter states. “It is inconceivable that you were not aware of your first commitment when making the second. It is impossible that you intended to honor both.” “The Federal Reserve has tremendous responsibility for setting interest rates and regulating reserve and member banks. The American people must be able to have full confidence in the honesty of the members entrusted with setting policy and overseeing the Federal Reserve,” Trump wrote. Cook, who had voiced support for a possible interest rate cut at the Fed’s September meeting, is the first sitting governor in modern history to be fired by a president. Legal experts anticipate challenges to the decision. “Trump’s reckless firing of Fed Gov Lisa Cook is clearly unlawful,” said Representative Jerry Nadler in a statement. “The Federal Reserve Act permits removal only for cause, serious misconduct, not partisan smears dressed up as ‘referrals’ from a hack like Ed Martin. The Supreme Court reaffirmed this protection just months ago.” “Trump undermining the Fed for political reasons endangers financial stability and every American’s livelihood, and must be challenged in court immediately,” he added. The firing adds to a series of board changes at the Fed in recent weeks. Earlier this month, Governor Adriana Kugler resigned to return to Georgetown University, ending a tenure that began in September 2023. Her exit followed mounting White House pressure on the Fed to accelerate rate cuts. In her place, Trump tapped Stephen Miran, chair of the Council of Economic Advisers and a vocal supporter of Bitcoin, as a temporary addition to the Board. Pending Senate confirmation, Miran is expected to serve through January 2026 and could take part in the Fed’s September meeting. Share this article Read More

Bitcoin Home » Bitcoin » Bitcoin falls below $110K, sparking $880M in liquidations by Estefano Gomez Aug. 25, 2025 BTC slid to $109.5K Monday, triggering widespread liquidations across ETH and altcoins, with traders bracing for a historically weak September. Key Takeaways Bitcoin fell below $110K, triggering $880M in liquidations led by ETH and BTC longs. With August closing down and September averaging nearly 4% losses, traders brace for another red month in Bitcoin. Share this article Bitcoin dropped more than 3% on Monday, falling below the $110,000 mark for the first time since early July and reaching a low of $109,450. The move sparked over $880 million in liquidations in the past 24 hours, according to CoinGlass data, including $300 million from ETH longs and $180 million from BTC longs. The decline erased all of Friday’s gains, which were fueled by Federal Reserve Chair Jerome Powell’s comments suggesting that rate cuts could be on the table at the Fed’s September meeting. Ethereum had reached a new all-time high above $4,869 on Friday and climbed near the $5K mark on Sunday, but by press time had slipped to around $4,350. Altcoins were hit even harder. Solana plunged more than 8% on the day, XRP fell 6%, and smaller tokens like PENDLE, LDO, and PENGU recorded double-digit losses, with drops of up to 13%. The downturn comes as August draws to a close, with traders eyeing September cautiously. Historically, the month has been one of the worst for Bitcoin. CoinGlass data shows BTC has closed red in eight of the past twelve Septembers, averaging a monthly loss of 3.77%. Share this article Read More

Business Home » Business » Gemini launches XRP credit card and expands RLUSD access for US traders Powered by Gloria | Edited by Estefano Gomez Aug. 25, 2025 Gemini users can now earn up to 4% back in XRP with a new credit card, while Ripple’s RLUSD stablecoin becomes a base currency on the exchange. Key Takeaways Gemini launched an XRP edition of its credit card offering up to 4% back in XRP. RLUSD becomes base trading currency for all US spot pairs on Gemini. Share this article Gemini has rolled out a new XRP edition of its credit card in partnership with Ripple, giving US customers fresh ways to earn and spend the token. Cardholders can receive up to 4% back in XRP on gas, EV charging, and rideshare purchases, 3% back on dining, 2% on groceries, and 1% on all other transactions. Select merchants will also offer up to 10% back on qualifying purchases through Gemini’s app. At the same time, Gemini is expanding access to Ripple USD (RLUSD), a USD-backed stablecoin with a $640 million market cap. RLUSD, already listed on Gemini, is now available as a base currency for all US spot trading pairs, enabling direct swaps without conversion fees. Tyler Winklevoss, Gemini’s CEO, called the new card a way for customers to “earn XRP and express their passion, loyalty, and excitement.” Ripple CEO Brad Garlinghouse said the partnership makes “everyday spending a chance to earn and connect with both XRP and RLUSD.” XRP has already proven popular among Gemini cardholders. Users who held XRP rewards for at least a year saw their value rise 453% as of July 2025, the highest gain among all reward currencies on the platform. Share this article Read More

Regulation Home » Regulation » SEC pushes back WisdomTree spot XRP ETF decision to October Powered by Gloria | Edited by Estefano Gomez Aug. 25, 2025 SEC extends review of WisdomTree’s spot XRP ETF amid six issuers’ amended filings, while XRP shows muted response. Key Takeaways The SEC has postponed its decision on WisdomTree’s application for a spot XRP ETF. XRP’s price reaction was limited, with the token holding near $2.96. Share this article The US Securities and Exchange Commission has pushed back its decision on the WisdomTree spot XRP ETF, extending the deadline to October 24, 2025. The move comes as six asset managers filed S-1 amendments for their XRP exchange-traded funds on Friday. Grayscale also submitted a new registration statement for its planned XRP Trust ETF. Bloomberg ETF analyst James Seyffart flagged the wave of filings, saying it was “almost certainly due to feedback from the SEC.” While he described the updates as a positive signal, he also noted they were broadly expected. The SEC explained in its notice that it required more time to evaluate the proposals and issues raised by the applications. Delays of this kind are common in the agency’s review process for digital asset ETFs, with multiple extensions often preceding a final ruling. XRP’s price was largely unaffected by the SEC’s delay of WisdomTree’s application and the amended filings. The token climbed to $3.10 in Friday’s pump on Powell’s rate-cut comments, slid to $2.92 in Sunday’s dump, and recovered to $2.96 by Monday afternoon. Share this article Read More

2025-08-25T21:21:30.512+02:00 Monday, 25/08/2025 | 19:21 GMT by Jared Kirui The credit card, issued by WebBank, reportedly provides tiered rewards across spending categories. According to the announcement, it also reportedly allows users to earn XRP directly as cashback. Ripple CEO Brad Garlinghouse (Wikimedia Commons) Gemini is expanding its partnership with Ripple, rolling out an XRP rewards credit card for U.S. customers and broadening the use of Ripple USD (RLUSD) as it prepares for a potential public listing. XRP Credit Card Launch The crypto exchange introduced a new version of its credit card that provides cashback in XRP. Issued by WebBank, the card offers 4% rewards on fuel, EV charging, and ridesharing, 3% on dining, 2% on groceries, and 1% on all other purchases. Gemini said select merchants will provide up to 10% back on eligible transactions. “We’re giving customers and the XRP Army new ways to earn XRP and express their passion, loyalty, and excitement,” Gemini co-founder Tyler Winklevoss said. Introducing the @Gemini Credit Card XRP Edition → $RLUSD now supported for US spot trading→ Simplified trading, no extra conversion fees→ Fast and simple access to crypto and stable value→ Special-edition design for the XRP community https://t.co/gdNJIPWMcq — Ripple (@Ripple) August 25, 2025 Gemini also expanded the role of Ripple USD on its U.S. platform. The $680 million stablecoin is now available as a base currency for all spot trading pairs, allowing traders to move between assets without conversion steps. “Fifty-five million Americans own crypto, and that number is only increasing as more people look for easier ways to access and use it in their daily lives,” Ripple CEO Brad Garlinghouse said. “With Gemini, we’re making everyday spending a chance to earn and connect with both XRP and RLUSD.” IPO Filing The moves come as Gemini steps up efforts ahead of a planned IPO. The exchange filed for a listing in June and has since expanded its offerings, including tokenized U.S. stock trading and regulatory approval in Malta under MiCA rules. According to its IPO paperwork, Gemini reported a $282 million net loss in the first half of the year and secured a $75 million credit facility from Ripple. Related: Crypto Exchange Gemini’s Losses Explode 580% Before Going Public Meanwhile, Cryptocurrency exchange Gemini has reported a sharp increase in losses for the first half of 2025, disclosing a net loss of $282.5 million compared with $41.4 million in the same period last year. The figures highlighted mounting financial pressures as the firm prepares to enter public markets. The results mark a setback for Gemini, founded by billionaire twins Tyler and Cameron Winklevoss, who are seeking to position the exchange among a growing list of crypto firms eyeing Wall Street debuts this year. Revenue for the six months through June slipped to $68.6 million from $74.3 million a year earlier, further weighing on performance. The decline comes even as the broader digital asset sector has benefited from a friendlier policy environment under the Trump administration and rising institutional interest in cryptocurrencies. Gemini is expanding its partnership with Ripple, rolling out an XRP rewards credit card for U.S. customers and broadening the use of Ripple USD (RLUSD) as it prepares for a potential public listing. XRP Credit Card Launch The crypto exchange introduced a new version of its credit card that provides cashback in XRP. Issued by WebBank, the card offers 4% rewards on fuel, EV charging, and ridesharing, 3% on dining, 2% on groceries, and 1% on all other purchases. Gemini said select merchants will provide up to 10% back on eligible transactions. “We’re giving customers and the XRP Army new ways to earn XRP and express their passion, loyalty, and excitement,” Gemini co-founder Tyler Winklevoss said. Introducing the @Gemini Credit Card XRP Edition → $RLUSD now supported for US spot trading→ Simplified trading, no extra conversion fees→ Fast and simple access to crypto and stable value→ Special-edition design for the XRP community https://t.co/gdNJIPWMcq — Ripple (@Ripple) August 25, 2025 Gemini also expanded the role of Ripple USD on its U.S. platform. The $680 million stablecoin is now available as a base currency for all spot trading pairs, allowing traders to move between assets without conversion steps. “Fifty-five million Americans own crypto, and that number is only increasing as more people look for easier ways to access and use it in their daily lives,” Ripple CEO Brad Garlinghouse said. “With Gemini, we’re making everyday spending a chance to earn and connect with both XRP and RLUSD.” IPO Filing The moves come as Gemini steps up efforts ahead of a planned IPO. The exchange filed for a listing in June and has since expanded its offerings, including tokenized U.S. stock trading and regulatory approval in Malta under MiCA rules. According to its IPO paperwork, Gemini reported a $282 million net loss in the first half of the year and secured a $75 million credit facility from Ripple. Related: Crypto Exchange Gemini’s Losses Explode 580% Before Going Public Meanwhile, Cryptocurrency exchange Gemini has reported a sharp increase in losses for the first half of 2025, disclosing a net loss of $282.5 million compared with $41.4 million in the same period last year. The figures highlighted mounting financial pressures as the firm prepares to enter public markets. The results mark a setback for Gemini, founded by billionaire twins Tyler and Cameron Winklevoss, who are seeking to position the exchange among a growing list of crypto firms eyeing Wall Street debuts this year. Revenue for the six months through June slipped to $68.6 million from $74.3 million a year earlier, further weighing on performance. The decline comes even as the broader digital asset sector has benefited from a friendlier policy environment under the Trump administration and rising institutional interest in cryptocurrencies. 2173 Articles 42 Followers Jared is an experienced financial journalist passionate about all things forex and CFDs. 2173 Articles 42 Followers Finance Magnates Daily Update Get all the top financial news delivered straight to your inbox. Stay informed, stay ahead. Keep Reading More from

2025-08-25T18:49:10.780+02:00 Monday, 25/08/2025 | 16:49 GMT by Tareq Sikder Logue held 14 roles at IG across operations, finance, analytics, marketing, and product. He worked at IG, with a period as VP of Growth at tastytrade in between. Michael Logue has ended a tenure of about thirteen years at IG Group. During this period, he held senior positions in marketing, product, and analytics. His most recent role was Product and Marketing Director – International. Before that, he worked as Head of Product and Marketing in London. IG Veteran Leaves After Thirteen-Year Tenure “When I first joined IG’s middle office team as a fresh-faced 22 year old I couldn’t have imagined the opportunities I’d have in the years to follow,” Logue wrote on LinkedIn. Earlier in his career, he worked at IG, with a period in between as Vice President of Growth at tastytrade in Chicago, where he started as a Revenue Analyst and later became Planning Analyst, Performance Analyst, and Lead Analyst. He also served as Head of Marketing Intelligence, Global Head of Client Acquisition , and Global Head of Advertising. These roles involved client growth, digital analytics, and management of global campaigns. “I tackled 14 different roles across operations, finance, analytics , marketing and product and saw our customer base, competitor set and IG itself change beyond recognition,” Logue added. You may find it interesting at FinanceMagnates.com: IG Ends PayPal Payments for UK Users Following FCA Discussions. William Mead recently took on the role of Head of Operations at IG Group. He previously held positions at IG, including Head of Trading Operations for nearly five years, and Global Head of Credit and Client Money for almost three years. Both roles were based in London. IG Launches First Daily Tesla Options IG has launched daily options on Tesla shares, allowing positions to open and close within a single trading day. This is the first product of its kind globally for an individual stock. The launch coincides with the UK’s “Leeds Reforms,” which aim to boost retail participation, and aligns with IG’s campaign promoting UK-listed companies. Available Monday to Thursday, these contracts can be accessed via spread betting and CFDs on IG’s desktop and mobile platforms, with weekly options remaining on Fridays. Michael Logue has ended a tenure of about thirteen years at IG Group. During this period, he held senior positions in marketing, product, and analytics. His most recent role was Product and Marketing Director – International. Before that, he worked as Head of Product and Marketing in London. IG Veteran Leaves After Thirteen-Year Tenure “When I first joined IG’s middle office team as a fresh-faced 22 year old I couldn’t have imagined the opportunities I’d have in the years to follow,” Logue wrote on LinkedIn. Earlier in his career, he worked at IG, with a period in between as Vice President of Growth at tastytrade in Chicago, where he started as a Revenue Analyst and later became Planning Analyst, Performance Analyst, and Lead Analyst. He also served as Head of Marketing Intelligence, Global Head of Client Acquisition , and Global Head of Advertising. These roles involved client growth, digital analytics, and management of global campaigns. “I tackled 14 different roles across operations, finance, analytics , marketing and product and saw our customer base, competitor set and IG itself change beyond recognition,” Logue added. You may find it interesting at FinanceMagnates.com: IG Ends PayPal Payments for UK Users Following FCA Discussions. William Mead recently took on the role of Head of Operations at IG Group. He previously held positions at IG, including Head of Trading Operations for nearly five years, and Global Head of Credit and Client Money for almost three years. Both roles were based in London. IG Launches First Daily Tesla Options IG has launched daily options on Tesla shares, allowing positions to open and close within a single trading day. This is the first product of its kind globally for an individual stock. The launch coincides with the UK’s “Leeds Reforms,” which aim to boost retail participation, and aligns with IG’s campaign promoting UK-listed companies. Available Monday to Thursday, these contracts can be accessed via spread betting and CFDs on IG’s desktop and mobile platforms, with weekly options remaining on Fridays. 1727 Articles 28 Followers A Forex technical analyst and writer who has been engaged in financial writing for 12 years. 1727 Articles 28 Followers Finance Magnates Daily Update Get all the top financial news delivered straight to your inbox. Stay informed, stay ahead. Keep Reading More from the Author WFE Flags Market Integrity Threat from Tokenised Equities Amid Coinbase, Robinhood Plans WFE Flags Market Integrity Threat from Tokenised Equities Amid Coinbase, Robinhood Plans WFE Flags Market Integrity Threat from Tokenised Equities Amid Coinbase, Robinhood Plans WFE Flags Market Integrity Threat from Tokenised Equities Amid Coinbase, Robinhood Plans WFE Flags Market Integrity Threat from Tokenised Equities Amid Coinbase, Robinhood Plans WFE Flags Market Integrity Threat from Tokenised Equities Amid Coinbase, Robinhood Plans WFE Flags Market Integrity Threat from Tokenised Equities Amid Coinbase, Robinhood Plans WFE Flags Market Integrity Threat from Tokenised Equities Amid Coinbase, Robinhood Plans WFE Flags Market Integrity Threat from Tokenised Equities Amid Coinbase, Robinhood Plans WFE Flags Market Integrity Threat from Tokenised Equities Amid Coinbase, Robinhood Plans Monday, 25/08/2025 | 10:25 GMT Scope Prime Adds 77 Altcoins, Offering Round-the-Clock Crypto Liquidity Scope Prime Adds 77 Altcoins, Offering Round-the-Clock Crypto Liquidity Scope Prime Adds 77 Altcoins, Offering Round-the-Clock Crypto Liquidity Scope Prime Adds 77 Altcoins, Offering Round-the-Clock Crypto Liquidity Scope Prime Adds 77 Altcoins, Offering Round-the-Clock Crypto Liquidity Scope Prime Adds 77 Altcoins, Offering Round-the-Clock Crypto Liquidity Scope Prime Adds 77 Altcoins, Offering Round-the-Clock Crypto Liquidity Scope Prime Adds 77 Altcoins, Offering Round-the-Clock Crypto Liquidity Scope Prime Adds 77 Altcoins, Offering Round-the-Clock Crypto Liquidity Scope Prime Adds 77 Altcoins, Offering Round-the-Clock Crypto Liquidity Friday, 22/08/2025 | 11:11 GMT Crypto Sprint Launched as CFTC Seeks Public Feedback on Digital Finance Crypto Sprint Launched as CFTC Seeks Public Feedback on Digital Finance Crypto Sprint Launched as CFTC

The question on many crypto watchers’ minds is, “Why is XRP price going down today?” As of August 25, 2025, XRP trades at $2.95, having slumped more than 20% since peaking near $3.66 in July. After failing to break the key $3 psychological resistance, the token saw another 4% dip over the past 24 hours. However, one analyst presents a very bullish XRP price prediction and suggests that from current levels the price could rise by 150% or even more than 1,000%. XRP Price Today: Key Data Points On the XRP/USDT chart, we can see that the price has been falling for the third consecutive session, sliding 2.4% on Monday and about 4% over the past 24 hours. Current price: $2.95 (August 25, 2025) Recent high: $3.66 (late July 2025) 24-hour drawdown: 4% Market cap: Strongly impacted, with turnover spikes above 58 million XRP during sharp moves, and trading volume above 33 million in past major sessions The $3 mark acts as a crucial battleground, forming both a psychological and technical support zone. Since mid-2021, this level shifted from resistance to support after XRP’s original breakout. For bulls, holding the $2.95-$3.00 area is essential. Losing it could open the door to a deeper correction. XRP price today. Source: CoinMarketCap.com Why is XRP Price Going Down? The most recent dip stems from repeated failures to breach the $3 resistance, triggering profit-taking among traders and investors. Technical analysts have flagged a “descending triangle” pattern, a bearish indicator, on multiple timeframes. This signals waning demand, confirmed by declining daily active addresses and negative spot taker CVD, both pointing to less buy-side activity. Moreover, broader market catalysts have contributed: A muted response to dovish Federal Reserve commentary Renewed risk aversion as altcoin profit-taking intensifies XRP’s correlation with other majors; Bitcoin and Ethereum pullbacks pressured sentiment On-chain metrics suggest fewer new participants and flagging whale accumulation A daily or weekly close below $2.95 could cement bearish momentum, leaving $2.40 as the next logical support. This price region aligns with heavy trading activity from previous years and sits near the 200-day exponential moving average—widely watched by technical traders. Related: This New XRP Price Prediction Shows XRP Can Hit $5.50 in 2025 Can XRP Price Reclaim $3 and Rally? Despite the recent drop, analysts remain split on the next move for XRP price. Bullish Case According to my technical analysis, if XRP reclaims $3 and holds above, charts suggest a rebound toward the $4.00–$4.40 zone is possible. The 1.618 Fibonacci retracement measured from swing high to swing low. Elliott Wave and classical chart patterns (including a bull pennant and cup-and-handle) have been highlighted. If these patterns play out, they could portend a breakout: Bull pennant targets: $4.40–$4.62 Cup-and-handle formation: $5.80, marking a potential 90% gain from current prices The bullish pennant formation on a daily chart. Source: Tradingview.com Momentum could accelerate if institutional flows, which saw $27 million worth of XRP moved in a minute last week, return. However, this call hinges on reclaiming and holding above $3 with high volume. Bearish Case Failure to hold the $2.95–$3.00 line triggers the risk of a WXY correction—a more sustained pullback pattern. Analysts see $2.40 as the next technical support, with potential for a drop even as far as $2.24 in a “capitulation” scenario. Downside is reinforced by negative momentum indicators and low demand-side volume. XRP Price Prediction: Eyes on $8, 25 And $37? Market predictions for XRP remain as volatile as the token itself. Popular chartist CryptoBull2020 recently made several high-profile forecasts: $7-8 as the next short-term objective, should the cup-and-handle breakout materialize. $25 as the most logical bull run price target for this cycle, citing pattern similarities with the 2015–2018 surge. $25 is the most logical price target for #XRP this bullrun! pic.twitter.com/I8UEqmtS0o — CryptoBull (@CryptoBull2020) August 24, 2025 $37 as an upper limit if previous all-time high breakout patterns repeat, albeit with more muted percentage gains. “The bull run for XRP hasn’t even begun yet,” CryptoBull2020 commented on his X. “We are printing the same structure as in 2015 to 2018 and we are still closing below the previous ATH. With a much reduced percentage in gains we would still hit $37.” The $25 level stands out as the headline prediction, reflecting both historic fractal analysis and renewed optimism among certain market strategists. That said, realization of such ambitious targets would require several bullish catalysts: renewed institutional inflows, macro risk-on cycles, or a decisive shift in regulatory or ETF-related narratives. You may also like: XRP Price Will Hit $9 as Analysts Predict 200% Surge by September 2025 FAQ: XRP Price & Market Trends Why did XRP price fall below $3 today? Low demand, strong resistance, and broad altcoin profit-taking triggered the move. What is the key support for XRP now? $2.95–$3.00 is critical; below that, technicals point to $2.40 as the next major support. Are there bullish signals for a XRP price rebound? Ye. classical patterns (bull pennant, cup-and-handle) and Fibonacci projections suggest potential for a rally if $3 is reclaimed. What do analysts predict for XRP price? Short-term targets range from $4.40–$5.80. Longer-term, notable predictions highlight $7 and even $25 if historical patterns and bullish catalysts repeat. The question on many crypto watchers’ minds is, “Why is XRP price going down today?” As of August 25, 2025, XRP trades at $2.95, having slumped more than 20% since peaking near $3.66 in July. After failing to break the key $3 psychological resistance, the token saw another 4% dip over the past 24 hours. However, one analyst presents a very bullish XRP price prediction and suggests that from current levels the price could rise by 150% or even more than 1,000%. XRP Price Today: Key Data Points On the XRP/USDT chart, we can see that the price has been falling for the third consecutive session, sliding 2.4% on Monday and about 4% over the past 24 hours. Current price: $2.95 (August 25, 2025) Recent high: $3.66 (late July 2025) 24-hour drawdown: 4% Market cap: Strongly impacted,