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SEO Leads Announces New Insights and Best Practices for AI-Driven Content Writing

Dover, DE, July 21, 2025 –(PR.com)– SEO Leads, a leading provider of visibility optimization and lead generation solutions, today announced the publication of its latest educational resource: “AI SEO Writing Isn’t Magic — It Still Needs a Human Brain.” The newly released guide, available at https://seoleads.io/ai-seo-writing/, offers businesses practical advice on harnessing artificial intelligence for content creation while avoiding the most frequent missteps seen in the industry. The resource highlights recent findings in the field, including a 2024 Jasper AI study that found 67% of businesses using AI content tools still require significant editing due to poorly defined prompts. According to the guide, while AI technology has revolutionized the speed and scalability of online content, results depend heavily on the quality of user input and the integration of a broader content strategy. “Many companies treat AI as a shortcut, expecting one-line commands to deliver content that drives organic traffic and connects with real people,” said Colin O’Brien, CEO of SEO Leads. “Our experience shows that success requires more than automation. Human judgment, detailed prompts, and a clear audience strategy are essential for achieving measurable business outcomes.” Key recommendations from the guide include: Developing detailed prompts that define audience, tone, and objectives. Balancing AI efficiency with human creativity and oversight. Aligning content creation with a comprehensive visibility optimization strategy. The guide stresses that effective AI-powered writing should not only support faster publication but must also enhance the clarity, relevance, and depth of online materials. Companies that focus on both human intent and technological advancement are more likely to see meaningful gains in organic visits and lead generation. With large language models reshaping how content is discovered online, SEO Leads encourages businesses to move beyond basic automation and invest in smarter, more intentional workflows. The company’s insights are aimed at marketing teams, agencies, and business owners seeking to maximize the impact of their content in both traditional and AI-driven search environments. For more information, visit https://seoleads.io/ai-seo-writing/. SEO Leads LLCColin O’Brien+18005606875https://www.seoleads.io Contact Categories Digital Marketing Read More

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Content Meets Gaming? Ex-Fortnite Designer Teams Up With TikTok Star Pinkydoll to Launch “FanArcade”

Brooklyn, NY, July 21, 2025 –(PR.com)– For the first time ever, gamers can unlock exclusive content from their favorite artist, influencers and celebrities by playing their video games. Today, gaming personality and former Fortnite developer Richie Branson announced the launch of FanArcade, an innovative content-and-gaming ecosystem, with NPC star Pinkydoll as the first influencer on the platform. FanArcade empowers influencers, celebrities, and artists to publish premium photos, videos, music and other interactive experiences that fans can unlock only by hitting in-game milestones—scoring points, defeating bosses, or completing challenges. Pinkydoll’s debut game on the platform “Tap Dat” puts players on a frantic mission to keep her viewers up while she streams. Players can earn her digital currency $PINKY through gameplay and redeem their token balance on video chats with the TikTok icon herself. Through FanArcade, her fans can literally ‘level up’ to see what’s next in her world—whether it’s an exclusive photoshoot, behind-the-scenes content from her reality show work, or exclusive releases of songs she’s recorded. You can view her new Arcade and explore all the possibilities at https://app.fanarcade.tv/creator/pinkydoll “FanArcade was born from a simple idea: what if fans could earn access to exclusive content the same way they earn high scores in their favorite games?” said Richie Branson, CEO and co-founder of FanArcade. “We’re combining the engagement mechanics of interactive gaming with the direct support model of platforms like Patreon, sprinkled with the family-friendly fun of Chuck E. Cheese. The result is a thrilling new way for creators to connect with audiences—and for fans to be rewarded for their skills.” A New Revenue Model for CreatorsFanArcade’s token economy not only incentivizes play but also opens up fresh monetization channels. Aside from a flat subscription, fans can choose how much time to invest—earning influencer’s currency at their own pace—and unlock content according to what matters most to them. Creators can earn through Arcade Pass subscriptions and revenue generated from their own in-platform digital currency, which fans can redeem for prizes, in-game power, and more. Key Features of FanArcade: Game-Gated Content: Influencers design custom arcade-style mini-games. Fans unlock tiered content—behind-the-scenes footage, personalized voice messages, or live Q&A passes—by reaching score thresholds or completing in-game quests.Influencer-Created Challenges: Influencers are able to create challenges based around their game. Rewarding winners with content, cash prizes, access, and more.Digital $FAN Currency: Each influencer mints their own arcade currency. Players earn these tokens through gameplay and can redeem them for exclusive merchandise, VIP access to events, or one-on-one virtual sessions. Seamless Creator Tools: A content dashboard lets creators upload multimedia, define content gameplay-unlock criteria, and set $FAN rewards —all without writing a line of code. Social Leaderboards: Global and friend leaderboards drive competition, while integrated comments and sharing foster community engagement. Wide Audience: Despite the play-to-unlock content ecosystem, there’s no adult content allowed on the platform. About FanArcadeFounded in 2025 by Richie Branson, FanArcade merges the worlds of content creation and interactive gaming. The platform’s mission is to deepen the bond between creators and audiences by rewarding fan engagement with unique, playable experiences and tangible rewards. Visit www.fanarcade.tv to learn more and join the revolution. Media Contact:Kenford PeliChief Operating Officer, FanArcadek.peli@fanarcade.tv | (917) 682-3277 FanArcade, LLCKenford Peli917-682-3277www.fanarcade.tv Contact Categories Arts & Entertainment Electronic Games Events & Concerts Hobbies & Craft Internet Technology Lifestyle Multimedia Music Social Media Technology Read More

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Pi Gamma Mu Celebrates History with New Book by Clara Small

Winfield, KS, July 21, 2025 –(PR.com)– Pi Gamma Mu is proud to present a new book authored by Pi Gamma Mu 2nd Vice President, Dr. Clara Small. The book, “With Distinction – Celebrating our Past, Present, and Future – Pi Gamma Mu” contains 289 pages of history, lists of scholarship winners, chapter awards, photos, and a message from Dr. Katherine Im, President of the Pi Gamma Mu Board of Trustees. The book also includes letters of support from several prominent members of Pi Gamma Mu and from former U.S. President, Joseph R. Biden, Jr. Dr. Small worked with a team of research assistants who contributed many hours of time reading through historical documents in the form of meeting minutes and other historical documents. This in-depth look at the history of the Society required a trip to the international headquarters of Pi Gamma Mu, located in Winfield, Kansas. Dr. Clara Small, Dr. Laurence (Larry) Heck, Dr. Jean Karlen, and Dr. Katherine (Kathy) Im, traveled to Winfield Kansas to meet with the Executive Director of Pi Gamma Mu, Dr. Suzanne Rupp, in July of 2023. The team met for 3 days at the international office to review archival information as part of the research completed for the book. The group also met with the President of Southwestern College, Dr. Liz Frombgen, Pi Gamma Mu’s founding chapter, and took a tour of the campus where it all started. During their visit to Winfield, the group enjoyed a meal at the home of Dr. Rupp which was also attended by past Executive Director of Pi Gamma Mu, Mrs. Ina Turner Gray, and Associate Director for Chapter Services, Mrs. Beth Biddle. Dr. Small then compiled the information along with her own research and wrote the book. The project took several years of hard work and the dedication of the team led by the talented historian, author, professor, and speaker, Dr. Small. The Society is forever grateful to them and to Dr. Small for her volunteerism and expertise in helping to preserve the history of the first 100 years of Pi Gamma Mu. From the back cover of the book: With the advent of a new president at the helm for the celebration of its 100th Anniversary, Pi Gamma Mu is embarking on another 100 years of service with distinction. Pi Gamma Mu would also begin its second century with renewed vigor and hope for a brighter future. We honor the legacy of those who came before and cherish the triumphs and challenges we face today as lessons that allow us to forge ahead with intention, determination, and the will to improve the human condition through science and service. In the spirit of the enigmatic sankofa bird, we look back and learn, while cherishing our past and present, even as we step forward into a future filled with promise. The book can be purchased online at the Pi Gamma Mu website/Store for $20 plus shipping/handling. Get your piece of Pi Gamma Mu history today. Pi Gamma Mu International Honor Society in Social SciencesSuzanne Rupp620-221-3128www.pigammamu.org Contact Categories Arts & Entertainment Books College & University Education Philanthropy & Non-profit Society Read More

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New boarding, seating policy at Southwest Airlines to begin soon

Southwest Airlines passengers soon will buy assigned seat tickets as the carrier ends decades of open seating and other perks in a bid to save revenue. Customers will for the first time on Jan. 27 fly in assigned seats, Southwest said Monday. File Photo by Bill Greenblatt/UPI | License Photo July 21 (UPI) — Passengers on Southwest Airlines eventually will purchase assigned seat tickets as the carrier ends decades of open seating and other perks in a bid to save revenue. Customers traveling on Southwest aircrafts on Jan. 27 will be the first to fly in assigned seats, CNBC reported Monday. In addition, starting July 29, tickets will be available for assigned seats. “We wanted to make sure that, as we designed a boarding construct that sort of paired well with assigned seating, that we were optimizing for efficiency, but also the second priority: balancing that with making sure that we’re taking care of our most loyal customers, so tier members, cardholders and customers who buy our most premium products,” Stephanie Shafer Modi, Southwest’s managing director of fares and ancillary products, told CNBC on Monday. However, airline officials did not disclose the price for a seat assignment as an add-on fee, which varies on other airlines. Its more than half-century-old open seating policy was a Southwest hallmark that previously separated it from competitors, along with two free checked bags. Last year the company floated the ida of ending its long-standing open seating after reported losses in 2024’s first quarter. On Monday, Southwest executive vice president of customer and brand, Tony Roach, called the new seating policy “an important step in our evolution.” Last July, Southwest first announced it was ditching open seating policy but had yet to set a date. It comes as part of sweeping corporate changes. The airline said in March it would begin charging passengers for checked bags in a beak with tradition, and that in May “basic economy” fares will be sold. Company officials say it planned to add nearly $800 million this year in revenue and around $1.7 billion in 2026. Read More

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Hundreds of current, former NASA workers oppose Trump administration cuts

NASA projects an image of the Artemis II Mission “Patch” onto the Vehicle Assembly Building at the Kennedy Space Center in Florida on April 3, 2025. Several hundred current and former NASA employees back a letter criticizing budget and workforce cuts. File Photo by Joe Marino/UPI | License Photo July 21 (UPI) — Several hundred current and former NASA employees, including at least four retired astronauts, backed a letter that opposes the Trump administration’s significant cuts to the federal space agency. The letter, which included 131 signatures and 156 unnamed ones out of “fear of retaliation,” is titled “The Voyager Declaration.” It is named after the two NASA spacecraft exploring space when they launched in 1977 from Florida. The retired astronauts who signed the letter include Cady Coleman, Steve Swanson, Dorothy Metcalf-Lindenburger and John Herrington. Scientists outside NASA, including 20 Nobel Prize winners, also have given their support for the agency that was found in 1958 before the first unmanned satellite launched. The letter was addressed to Sean Duffy, who was named interim NASA administrator on Juy 10 and continues to serve as Transportation Secretary. He replaced acting NASA Administrator Janet Petro, a long-time agency employee. “In light of your recent appointment as Interim NASA Administrator, we bring to your attention recent policies that have or threaten to waste public resources, compromise human safety, weaken national security, and undermine the core NASA mission,” the letter reads. They urged Duffy to oppose a 24% budget reduction and 31% workforce cuts as proposed by the Trump administration. Out of the 17,000-plus NASA employees, 2,600 have lost their jobs, according to Politicio. And at least $117 million in NASA grants already have been canceled. Congress sets U.S. spending. Workers at other federal agencies, including the National Institutes of Health and the Environmental Protection Agency, have penned similar letters opposing cutbacks. “The consequences for the agency and the country alike are dire,” the letter says. The signers of the letter cited wasteful efforts affecting the workforce. “Major programmatic shifts at NASA must be implemented strategically so that risks are managed carefully,” the letter reads. “Instead, the last six months have seen rapid and wasteful changes which have undermined our mission and caused catastrophic impacts on NASA’s workforce. “We are compelled to speak up when our leadership prioritizes political momentum over human safety, scientific advancement, and efficient use of public resources. These cuts are arbitrary and have been enacted in defiance of congressional appropriations law.” The letter lays out several things on which the letter writers say, “we dissent”: Changes to NASA’s Technical Authority Closing of missions appropriated by Congress “Indiscriminate” cuts to NASA science and aeronautics research “Non-strategic staffing reductions” Canceling of NASA participation in international missions Termination of contracts and grants “unrelated to performance” Elimination of programs for supporting NASA’s workforce The Technical Authority was established in wake of the 2003 Columbia shuttler disaster that killed seven astronauts. It allows workers in all levels of the agency to voice concern outside a usual chain of command. The letter was dedicated to the Columbia astronauts, as well as Gus Grissom, Ed White And Roger Chaffee, who died aboard Apollo 1 at the launch pad in 1967, and seven killed in the 1987 Challenger explosion. “Their legacies underpin every conversation about our shared commitment to safety and dissenting opinions at NASA,” the letter reads. Monica Gorman, an operations research analyst at NASA’s Goddard Space Flight Center in Greenbelt, Md., told The New York Times: “We’re afraid of retaliation.” She added: “I’m already at risk of losing my job, and I’d rather speak out and try to save something at NASA, rather than just hide under my desk until I get laid off. But I am scared.” Ella Kaplan, who also works at Goddard, as a contractor for website administratipon, signed the letter. Kaplan told Nature.com she doesn’t expect Duffy to read the entire letter but the declaration is “about getting our dissent out to the public and saying, ‘Hey — this is what’s happened at NASA, and this is not OK.’” NASA spokesman Bethany Steven told Nature.com that NASA is not interested in sustaining “lower-priority missions.” “We must revisit what’s working and what’s not so that we can inspire the American people again and win the space race,” she said. Makenzie Lystrup, Goddard’s direct since 2023, resigned, effective Aug. 1, after the letter was released, according to an internal email obtained by CNN. NASA, with the retirement of the shuttle in 2011, mainly relies on SpaceX, a private company, to send astronauts to the International Space Station. NASA is leading the Artemis program to send humans to the moon again in a few years. The agency is working with SpaceX, Blue Origin and Intuitive Machines as well as foreign public agencies. Read More

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Maryland woman’s accidental purchase earns her second big lottery win

A Maryland woman who won $100,000 from a scratch-off lottery ticket in 2021 earned a $50,000 prize from another game this month. File Photo by John Angelillo/UPI | License Photo July 21 (UPI) — A Maryland woman who won a $100,000 lottery prize a few years ago scored another $50,000 prize — and this time, she said she’s keeping it a secret. The Frederick woman told Maryland Lottery officials she bought three $50,000 CASH tickets from the Washingtonian Express convenience store in Frederick when she had only meant to buy two. “This whole thing was an accident. I wanted to buy two $50,000 CASH tickets but hit the quantity button an extra time by accident,” she recalled. The third ticket turned out to be a $50,000 winner. The woman previously visited lottery headquarters in 2021 to collect a $100,000 prize from a bingo-themed scratch-off ticket. “That this could happen to me again, it’s just mind-boggling,” she said. “The store was crowded so I fought back the urge to shout it out, to tell everyone what had just happened.” The woman said that she plans to keep her most recent lottery win a secret. Read More

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‘Chucky’ alum Jennifer Tilly joins ‘School Spirits’ Season 3

Jennifer Tilly will be seen in Season 3 of “School Spirits” on Paramount+. File Photo by Jim Ruymen/UPI | License Photo July 21 (UPI) — Jennifer Tilly — best known for playing Tiffany and a fictionalized version of herself in the Chucky film and TV franchise — has joined the cast of School Spirits Season 3. “Very excited about joining School Spirits for Season 3!” Tilly wrote on X Monday. Deadline reported Tilly will play a character named Dr. Deborah Hunter-Price, but offered no details about who she is or how she might interact with the show’s main characters. The Paramount+ ghost story follows a group of students trying to rescue Maddie (Peyton List), a teen who seems to be caught between the worlds of the living and dead in their high school. The cast includes Kristian Ventura, Milo Manheim, Spencer MacPherson, Kiara Pichardo, Sarah Yarkin, Nick Pugliese and Rainbow Wedell. Season 2 wrapped up in March. Read More

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New study vindicates eggs, says they don’t hike bad-cholesterol levels

People who ate two eggs a day experienced reductions in their “bad” LDL cholesterol levels, as long as the rest of their diet remained low in saturated fat, researchers reported. Photo by Jane T D./Pexels July 21 (UPI) — A new egg study has produced sunny-side-up results for the oft-maligned breakfast staple. Eggs are commonly thought to increase the risk of heart disease by raising people’s cholesterol levels. But people who ate two eggs a day experienced reductions in their “bad” LDL cholesterol levels, as long as the rest of their diet remained low in saturated fat, researchers reported in the July issue of the American Journal of Clinical Nutrition. Indeed, the amount of saturated fat in a person’s diet tended to increase their LDL cholesterol levels, not the cholesterol found in eggs, results show. “You could say we’ve delivered hard-boiled evidence in defense of the humble egg,” senior researcher Jon Buckley, a professor at the University of South Australia, said in a news release. “So, when it comes to a cooked breakfast, it’s not the eggs you need to worry about — it’s the extra serving of bacon or the side of sausage that’s more likely to impact your heart health,” Buckley added. Eggs are a unique food, in that they are high in cholesterol but low in saturated fat, he said. “Yet, it’s their cholesterol level that has often caused people to question their place in a healthy diet,” Buckley said. For the new study, researchers recruited 61 adults 18 to 60 with an average LDL cholesterol level of 105. LDL cholesterol levels above 100 are considered “at risk” for heart disease, and 160 and higher are “dangerous,” according to the Cleveland Clinic. This type of cholesterol contributes to plaques that can block arteries and cause heart attacks or strokes. Participants took turns cycling through three different types of diets for five weeks each: • A high-cholesterol, low-saturated fat diet with two eggs a day. • A low-cholesterol, high-saturated fat diet without eggs. • A high-cholesterol, high-saturated fat diet that included one egg a week. “To date, no studies have directly compared the effects of a high-cholesterol, high-saturated fat diet, as is common in Western diets, with a high-cholesterol, low-saturated fat diet or a low-cholesterol, high-saturated fat diet,” researchers noted in their report. By the end of the study, 48 people had completed all three diets. Blood samples were taken after each cycle, to see how the different diets affected their LDL cholesterol. People’s LDL cholesterol fell when on the two-egg diet, compared to the other two eating patterns, results show. They wound up with average LDL cholesterol levels of just under 104, compared with 108 and 109 for the other two diets. “In this study, we separated the effects of cholesterol and saturated fat, finding that high dietary cholesterol from eggs, when eaten as part of a low saturated fat diet, does not raise bad cholesterol levels,” Buckley said. “Instead, it was the saturated fat that was the real driver of cholesterol elevation,” he noted. Specifically, each 1-gram increase in saturated fat was associated with a 0.35-point increase in LDL cholesterol, the study says. But no significant relationship was found between cholesterol intake and a person’s LDL cholesterol levels, results show. “Eggs have long been unfairly cracked by outdated dietary advice,” Buckley concluded. More information The Cleveland Clinic has more on blood cholesterol levels. Copyright © 2025 HealthDay. All rights reserved. Read More

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I Wanted My Pre-Baby Body Back. Stewed Oxtails Showed Me a New Way to Be Strong

In The Fourth Trimester, we ask parents: What meal nourished you after welcoming your baby? This month it’s oxtail guisado from novelist Cleyvis Natera. For an entire week, I’d been lying as still as possible, sitting upright only to breastfeed my two-month-old baby girl, Penelope. Any time I moved, sharp rays of pain slithered up my lower back, radiating so intensely I had to clamp my eyes and mouth shut just to keep from crying out. My two-year-old son, Julian, took notice. “Did that baby hurt you?” he asked, chunky hands caressing my cheek. “No, Penelope didn’t hurt me,” I reassured him. “Mommy hurt herself.” My predicament was not labor related. In fact, I’d been stunned by how quickly I’d recovered post-C-section. Just a couple of weeks earlier, I had been flushed with an energy I never experienced when I gave birth to my son. It was with this renewed vigor that I’d come across a barrage of headlines about the singer Ciara’s post-baby body transformation. She had “snapped back,” returning to her pre-baby weight with lightning speed. I was used to a strong, fit body. Not long ago, I’d completed a marathon, and had even finished a few triathlons. Now, after my second child, there was a softness, a broadening of my figure I didn’t want to accept. Outside, it was late summer and through my great room’s street-facing windows in Montclair, New Jersey, I saw athletic bodies glowing golden, midriffs exposed in a blur of motion. I considered the remaining 12 weeks of my maternity leave. Why not reach toward a better-than-before-the-babies, celebrity-level body? I, too, could diet and take advantage of the extra caloric deficits from breastfeeding. I, too, could tackle intense workouts and shred the baby weight. So I ordered a DVD set for an at-home workout and decided to have my own snap-back summer. Eating nothing but grilled chicken and lettuce for most meals, I made it all the way to day five when an overly enthusiastic burpee halted all dreams of a svelte physique. Upon flinging my body into the air, I realized something had gone terribly wrong. My husband carried me to bed. I’d pulled my back out; after a couple weeks of rest, it would heal itself, my doctor assured me. While I recovered, my mother agreed to stay with us. I knew what I craved, and she’d anticipated as much: Within an hour of arriving, a familiar, piquant aroma wafted from the kitchen. My mother hummed an old bolero song as she cooked, and the combination of her voice singing, “Besame, besame mucho,” and those sweet, tomato-laden vapors felt, at the time, more potent than any painkillers I’d been prescribed. The scents and sounds transported me back to the Dominican Republic, my birthplace, to a time when my 10-year-old body climbed up the side of our simple concrete house easily, all the way to the roof, in search of a lost baseball or a few moments of solitude, when my agile body had known no pain. Soon my mom presented me with a steaming plate of tender Dominican oxtail guisado in a red sauce. I handed her the baby, making a trade, and sat crooked on the couch, devouring the juicy meat, surprising myself at how hungry I’d been. My mother glanced at me with concern as she held Penelope and played with Julian, encouraging me to eat more, more, even bringing me extra servings so I could keep going. As I filled my belly, I could feel myself grow stronger, more alert. Yet there was something else about this meal that satisfied more than my hunger. Making oxtail guisado entails a simple yet lengthy process, sometimes requiring three hours of slow-simmered cooking time, which was part of the reason I’d never bothered to learn how to make the dish myself. But as I enjoyed the savory flavors with a throbbing back, I was reminded of other major milestones in my life—both happy and difficult times—when I’d eaten this dish, and how it had enriched me. Its consistency was a map that tracked where I’d been, who I’d been. Seeing my mother playing with my children created a sense of urgency within me. “I want you to teach me how to make oxtails,” I told my mother in Spanish. The worry left her features immediately. She laughed so loudly her shoulders shook. “In this state?” she asked. But I was determined to learn. My mother would be leaving for DR in just a week. A few days later, I stood beside her as she cut onions into thin slices. By then, I could be on my feet as long as I moved slowly. The dried oregano bunches she’d bought from the Dominican grocery store were so aromatic I wanted to hang them in my bathroom, smell them every morning when I woke up. I pulled the small dry leaves, crushed them between my palms, the smoky, pungent fragrance jolting me awake. My mother and I didn’t need to talk as we worked. I had seen her do this from a distance countless times as a child, before I had any language to express how beautiful I thought she was. Over those three decades, her weight had often fluctuated, depending on whatever she was going through. Yet, I’d always looked on at her in wonder, admiring the way she comforted us with her presence and her skill. She was as beautiful then as she was now. Standing next to her, gingerly limiting my movements because of pain I’d inflicted to make myself smaller suddenly seemed absurd. As the hours flowed, I added enough water for my oxtails to drown and boil, undisturbed. I was relieved the recipe called for resting time, for restraint. I went back to the couch, fed my baby, gave Julian a kiss, added more water to the meat, went back to rest. With each trip to the stove, I felt my body loosening up, the tension I’d

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Oxtail Guisado

Oxtails Step 1 Rinse 2½ lb. ½”–¾” thick oxtails under cool running water; drain and place in a large bowl. Add 1 large red onion, thinly sliced, 1 large green bell pepper, halved, ribs and seeds removed, cut into strips, 1 bunch cilantro, tough stems removed, cut into 2″-long pieces, 6 garlic cloves, finely grated, one 1.4-oz. packet sazón con culantro y achiote (about 2 tsp.), 2 Tbsp. adobo seasoning, and 2 Tbsp. dried oregano and mix until meat is coated in seasonings. Step 2 Heat 2 Tbsp. extra-virgin olive oil in a large heavy pot over medium-high. Working in 3–4 batches to avoid overcrowding the pot, add oxtail (try to leave most of seasoning in bowl, but if some cilantro and vegetables adhere, that’s okay). Cook, turning halfway through, until browned on both sides, about 10 minutes. Transfer to a plate as you go. Step 3 Return all oxtails to pot. Pour 4 cups water into bowl with remaining seasonings and vegetables, then add to pot. Bring to a simmer (still over medium-high heat); cover and cook until liquid reduces by a fourth, about 30 minutes. Step 4 Stir 3 oz. tomato paste (about 6 Tbsp.) and a little oxtail cooking liquid in a small bowl until paste is dissolved. Reduce heat to medium and stir tomato paste mixture into broth in pot. Re-cover pot, leaving lid askew, and cook, skimming excess fat or scum from surface as needed and adding up to 1 cup water to keep oxtails covered if needed and/or reducing heat to medium-low to prevent meat from burning underneath, until meat separates from the bones and is tender, 30–60 minutes. (If meat still isn’t tender at this point, add a little more water and continue cooking, checking for doneness and adding a little more water every 15 minutes until ready.) Do Ahead: Oxtails can be cooked 3 days ahead. Transfer to an airtight container; cover and chill. Skim off any excess fat before reheating gently on stovetop or in microwave. Salad and Assembly Step 5 Gently toss 2 avocados, cut into about ¾” pieces, 1 large cucumber, peeled, cut into about ¾” pieces, juice of 1 lime, ½ tsp. Diamond Crystal or ¼ tsp. Morton kosher salt, and a pinch of freshly ground pepper in a large bowl to combine. Taste and season with more salt and pepper if needed. Step 6 Divide oxtails among plates and arrange some salad on the side of each. Read More

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