General
Synopsis
Entrepreneur Ankur Warikoo’s message is resonating widely: true security lies in skills, mindset, and habits, not just money. He emphasizes that job losses or startup failures don’t negate built-up experience and awareness. Warikoo advocates for continuous self-investment, highlighting that skills and mindset shifts yield the highest returns.
AgenciesIn a time when job losses, startup failures, and financial stress continue to affect professionals across industries, entrepreneur and content creator Ankur Warikoo has offered a message that’s striking a chord across social media: your true security lies not in money or material success, but in your skills, mindset, and habits.
In a recent post on LinkedIn, Warikoo acknowledged the reality of professional setbacks, losing a job, watching a business collapse, or seeing a bank account hit zero, but urged his followers not to confuse financial loss with personal failure.
“You can lose a job. Your startup can fail. You can hit zero in your bank account,” he wrote. “But if you’ve built real skills, good judgment, and the habit of showing up, you’re not starting from scratch. You’re starting with experience. Higher awareness.”
The message resonated deeply with professionals navigating uncertainty, reminding them that what they’ve learned through challenges has lasting value, even when external rewards are temporarily lost.
General Growth Compounds, Just Like Interest
Warikoo’s core message is simple: personal growth pays the highest returns. Unlike assets that rise and fall, self-investment keeps compounding, and it never gets wiped out in a downturn.
“One new skill can change your career,” he wrote. “One mindset shift can improve every decision you make. Small improvements lead to big outcomes.”
This idea, that internal growth creates long-term leverage, has become central to Warikoo’s public voice, one that appeals to students, entrepreneurs, and working professionals alike.
Drawing a clear contrast between external status and internal strength, Warikoo challenged the idea of chasing visible signs of success, like cars or lifestyle upgrades, as the ultimate goal. “The beast in your life should be you, not your car,” he added. “Because the real engine of success is yourself.”
Known for his books, videos, and mentorship, Ankur Warikoo has co-founded ventures like SecondShaadi.com, Gaadi.com (now part of CarDekho), and Nearbuy.com. He now has over 5 million subscribers on YouTube and is the author of the popular book Do Epic Shit.