Inside Tanner Adell And Crown Royal’s Juicy Sunday Funday

Last year, Tanner Adell‘s juiciest career moment came in the form of a Beyoncé collaboration she was trusted to keep secret until the arrival of COWBOY CARTER. In 2025, the country-pop star keeps it succulent with Crown Royal. On Sunday (Aug. 3), the 28-year-old teamed up with her favorite whisky brand to launch its Pancake Palace pop-up, complete with tasty treats, sweet cocktails, and an intimate performance.

Chicago’s Ramova Theatre was fashioned into a classic diner with dynamic posters, colorful lighting, and velvet seating. Entering the venue, guests were offered an assortment of breakfast and brunch-inspired bites such as loaded hash browns, fried green tomatoes, and chicken and waffles. Bartenders served refreshing cocktails highlighting Crown Royal’s peach, blackberry, and apple flavors, showcasing the versatility in each pour. Upstairs, Tanner Adell sipped her version of a hot toddy, soothing her vocal chords with honey, lemon, hot water, and her favorite Crown Royal, the blackberry edition.

“Whenever I come back here, I love the energy. I feel like the crowds are the best here,” explained the “Buckle Bunny” artist to VIBE before the night’s festivities began. “Chicago has an amazing energy.”

Earlier in the weekend, she brought “Cuntry Music” to the annual Lollapalooza music festival, wearing custom DIY-ed gear created from craft paper and glitter, which allowed her to express herself creatively.

“I think you shouldn’t be afraid to be a little bit messy. I don’t want to just look perfect all the time. I am an artist and I want to express myself in whatever way I want. And with that, it just was an idea that came to mind, and I was like, ‘Yeah, I’m actually going to do that.’ And I acted on my, just a creative urge.”

Continuing the party with Crown Royal, the singer, as well as reality TV fan favorite Miguel Harichi, hosted the Pancake, a reimagined classic diner outing with country charm, nostalgic flair. For Tanner, the opportunity is not only a fun time to connect with fans and enjoy libations. The partnership also includes a merchandise line with Juicy Couture, to benefit the Women In Music nonprofit organization.

“I genuinely love and drink Crown Royal, and I genuinely am obsessed with Juicy Couture. So both of them coming together, and then of course having a collaboration tank top with a portion of the proceeds being donated to Women In Music… It’s just amazing to have two massive brands that just align on so many things. Giving back is something that I truly, as I move forward in my career, something that I really want to do. So being able to do it with two iconic brands tonight is just really special.”

She continued to detail, “Living this life, I think for a lot of people you can get lost so easily, and sometimes it can start to feel shallow when all that matters is the numbers or all that matters is the money, and it can start to feel really shallow. It’s always a great reminder when brands like Juicy Couture and Crown Royal are willing to create something that does give back. It’s always just a good reminder. And it’s also a reminder that I’m on the right path, that I’m working with the right people. Because it’s small, but it’s big, and it speaks volumes to me as a woman in music, but just as a human on a very human level.”

Next, the country musician plans to release a “fun” album that explores her life. Earlier this year, she dropped the Don’t Pet (sampler) EP, with four tracks that she confirmed will all be featured on the upcoming LP.

Now that the Pancake Palace has closed, Tanner Adell continues her Giddy Up Gorgeous tour, presented by Crown Royal, bringing her to Cincinnati, Cleveland, Dallas, Atlanta, and Nashville through the remainder of August.

Take a look inside Crown Royal’s Pancake Palace with Tanner Adell below.

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