Latto teased the reveal of her mystery man in a new ad for D’USSÉ. Together, the rapper and the Cognac brand hope to revive Roc Nation’s Friday afternoon ritual of pouring up to celebrate the week’s wins.
“Everyone knows the grind is nonstop and a lot of times we’re not taking a second to celebrate the wins along the way,” expressed the 26-year-old in a press statement. “D’USSÉ Friday is a reminder to come together and cheers to your successes and big milestones in life with a Victory Pour. You can find Big Mama in the A with my D’USSÉ Peach Lemonade all summer long, taking a minute to celebrate all the wins in life.”
In the playful clip, the “Blick Sum” performer steps out for a sultry date night with her “bold, tall, smooth,” and don’t forget “rich” partner, revealed as the D’USSÉ VSOP Magnum Edition, which launched earlier this year.
D’USSÉ also tapped rising alternative R&B star Ravyn Lenae for the campaign, with a planned Chicago celebration.
“D’USSÉ has victory in its DNA. As the cognac crafted specifically for cocktails, it redefined the category from the moment it launched. Our Cellar Master, Agathe Boinot, is the youngest female to hold that title among the major cognac houses—another bold step forward for the brand. At D’USSÉ, we believe in the hustle—and just as importantly, in celebrating it,” detailed Gigi DaDan, General Manager of D’USSÉ.
“We’re thrilled to bring back D’USSÉ Friday and raise a Victory Pour to our powerhouse partners including Latto and Ravyn Lenae.”
Courtesy of D’USSÉ
Check out the recipe for Latto’s favorite D’USSÉ cocktail below:
D’USSÉ Peach Lemonade:
1.5 oz D’USSÉ VSOP
2 oz Lemonade
.75 oz Peach syrup
1.5 oz Prosecco
Pour all the ingredients in the shaker, minus the prosecco, shake with ice, strain and pour over ice in a highball or wine glass. Top with prosecco. Garnish with a lemon wheel and a slice of peach.