General
Synopsis
Manforce Condoms introduces Myra Kapoor, an AI-generated model, as its new brand ambassador, a first in India’s advertising. Created by Grapes Worldwide, Myra embodies sensuality and confidence, even winning an online contest against human participants. This move signifies a new era in brand communication, blending digital sophistication with human-like appeal.
Manforce Condoms has a new brand ambassador, Myra Kapoor. The model, however, is not an actual person but is an AI-generated model. According to reports, with celebrities unwilling to feature in condom advertisements, Manforce has adopted this innovative model. Notably, even now Sunny Leone is still the face of Manforce Condoms.
Myra’s introduction is a first-of-its-kind move in India’s advertising landscape. To launch Myra in a grand way, Manforce collaborated with FilterCopy to host an online contest called “India’s Most Desirable.” In a unique twist, Myra competed against real human participants — and emerged as the winner through public voting, proving her resonance with audiences.
Rajeev Juneja, Vice Chairman and Managing Director of Mankind Pharma, said, “We’re excited to explore this new era of communication with Myra’s introduction. AI allows us to expand creativity beyond limits — campaigns can now evolve dynamically while staying true to our brand’s vision.”
Myra Kapoor has an activ Instagram account as well
Shradha Agarwal, Co-founder and Global CEO of Grapes Worldwide, added, “Building Myra was a breakthrough. She’s not just an automated figure — she emulates human behaviour, reflecting how technology can make communication more authentic and engaging.”
All about Myra Kapoor
Launched on Instagram in December 2024, Myra’s social presence has already captivated thousands. Though her bio discloses her AI identity, her lifelike posts — from celebrating festivals and travelling to international destinations — often blur the line between virtual and real.
Designed to rival the appeal and influence of real-life celebrities like Sunny Leone, Myra embodies sensuality, confidence, and digital sophistication.
Created entirely by Grapes Worldwide, Myra is the centerpiece of a new campaign that features a television commercial blending human emotion with digital perfection. The AI model was developed to display realistic human traits — from expressing desire and affection to exuding charm and allure — connecting deeply with the brand’s sensual identity.
Interestingly, Myra’s debut TVC was filmed with a real actress whose face was later digitally replaced with the AI model’s — a perfect example of how technology is reshaping storytelling and celebrity culture.
With Myra Kapoor’s arrival, Manforce Condoms has not only introduced a new digital face but also redefined what it means to be a brand ambassador in the AI age.