Technology
Apple announced record-breaking iPhone sales for Q4 2025, which in turn resulted in the best-ever financial quarter for the company, posting $143.8 billion in sales revenue. That’s a 16% increase year-over-year, which is quite impressive for a company of this scale. The reason for the unprecedented iPhone demand? Some analysts believe it’s the color orange.
China seems to be a big contributor to Apple’s recent success. While previous quarters had either flat or declining sales in the country, the fourth quarter last year turned out to be a resounding success for the smartphone maker with a 38% year-on-year increase in sales. That alone is also the best Chinese quarter for the company. A Financial Times report says the Cosmic Orange paint job is universally liked by Chinese users. People over there are particularly status-conscious, so flaunting a brand-new iPhone is somewhat important. And what better way to do so than to pick a color variant that stands out in the crowd? The Cosmic Orange colorway on the iPhone 17 Pro and 17 Pro Max does exactly that.
Moreover, the specific shade that Apple chose is reminiscent of the French luxury brand Hermès. That subtle suggestion alone has drawn many Chinese users as well.