Piyush Pandey, advertising legend behind iconic ads for Fevicol, Cadbury: A sharp recall of his unforgettable commercials

Add DNA as a Preferred Source

General TRENDING NOW

Indian advertising veteran Piyush Pandey passed away on Thursday, leaving behind a legacy that celebrates India’s culture and voice with iconic advertisements. His ad campaigns connected the audience through emotion, humour and storytelling that continues to resonate even today. He transformed not just the tone but the very grammar of Indian advertising. Here’s a revisit to Pandey’s iconic ad campaigns:

General 2014 BJP Election Campaign:

Piyush worked across brands and even politics. He was behind the BJP election campaign slogan ‘Ab Ki Baar, Modi Sarkaar’, which became the defining line of the election that year. 

General Fevicol’s legendary “Egg” commercial:

Piyush’s creativity for the adhesive brand went beyond imagination. With humorous storytelling, he highlighted unbreakable bonds with a series of campaigns, including the bus stuck with Fevicol, the egg that couldn’t be broken, and the hilarious sofa ad.

General Cadbury, Pappu Pass Ho Gaya:

In the 2000s, Cadbury faced challenges as a brand. To revitalise its image, Pyush Panday created the memorable advertisement “Pappu Pass Ho Gaya.” This campaign was highly effective, helping the brand establish a strong presence in the Indian market and become a part of both big and small celebrations.

General Asian Paints, Har Ghar Kuch kehta Hai:

This Asian Paints campaign evokes the feeling of being at home. The ad, created in 2007, illustrates how homes are an integral part of our personality.

General Pulse Polio, Do boond zindagi ki:

In the 90s, when the government wanted to spread awareness about polio, Piyush Pandey led a campaign featuring celebrities like Amitabh Bachchan, Jackie Shroff, Aishwarya Rai, and others. It became a nationwide initiative that inspired people to fight against polio.

General Piyush Pandey’s journey as an Advertising legend

Under his visionary leadership, Ogilvy India earned the top spot in The Economic Times’ Agency Reckoner for 12 consecutive years. His remarkable contributions were honoured with numerous awards, including the Padma Shri in 2016.

Beyond advertising, Pandey also explored other creative avenues. He made a brief acting appearance in Madras Cafe (2013) and featured in ICICI Bank’s Magic Pencil Project videos. As a lyricist, he lent his words to the iconic patriotic song Mile Sur Mera Tumhara, which celebrated India’s unity in diversity. He also co-wrote the screenplay for Bhopal Express, further proving that his storytelling extended far beyond the world of advertising.

ALSO READ: Piyush Pandey, maker of iconic Fevicol, Cadbury ads, dies at 70

Find your daily dose of All Latest News including Sports News, Entertainment News, Lifestyle News, explainers & more. Stay updated, Stay informed- Follow DNA on WhatsApp.