Unlock games, exclusive content, and see your local McDonalds transformed
WEBWIRE – Thursday, August 14, 2025
Snapchat is teaming up with McDonalds to bring to life McDonaldland, the beloved whimsical world first introduced in the 1970s. Snapchatters in the US can travel to McDonaldland through two interactive AR Lenses, designed by Snapchats in-house AR innovation studio, Arcadia, to unlock games, exclusive content, and even transform your local McDonalds restaurant.
At the heart of the experience is The McDonaldland Map Lens, a 3D map of McDonaldland that features your Bitmoji alongside iconic McDonalds characters. To get started, easily explore the map and tap on different characters to enter into their unique experience.
In Grimace Island Dash, youll sail down the McDonaldland River as Grimace, collecting delicious Mt. McDonaldland Shakes and avoiding obstacles on your quest for a top spot on the global leaderboard. Next, test your reflexes in Fry Frenzy. Scan your physical surroundings and watch as your space transforms into a lively game where you must quickly tap on the Fry Friends as they appear. Then, soar to new heights in Birdies Dream Flight. Fly high above McDonaldland as Birdie, grabbing as many golden Hotcakes as you can while dodging any and all obstacles in your way.
And with Mayors Magic Glasses, your McDonaldland Meal becomes a gateway to a separate AR adventure. Each meal comes with a special souvenir kit that features six collectible postcards of beloved McDonaldland locations. Use the Snapchat Camera to scan each postcard and watch as the history of these places comes to life before your eyes.
And for an extra dose of magic, visit any of the nearly 14,000 McDonalds restaurants across the country to unlock the Step Into McDonaldland Lens. This special AR experience uses first-of-its-kind geofencing technology to transform the walls, tables, and floors into the vibrant world of McDonaldland. If youre not at a restaurant, the Lens will guide you to the nearest one, showing you how far away it is.
Snapchatters get ready for a trip like never before!
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