Ahead of the UFC’s historic event at the White House, Dana White told Donald Trump the estimated worth of the promotion, which left one of his champions shocked.
In June, 2026, the premier promotion is set to hold their biggest event ever when they land on the lawn of the White House for a historic fight card.
Ever since the event was announced, the majority of the UFC‘s big stars have been calling to be included on the event, and Donald Trump recently revealed there could be up to nine title fights on the card.
And ahead of the spectacle, UFC boss Dana White has attended the White House several times for planning meetings with the American president, and during one of the meetings, UFC women’s bantamweight champion Kayla Harrison was also in attendance.
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Dana White told Trump the UFC’s estimated worth is $23 billion
Harrison was, and still is, hopeful of competing on the historic event, however, it was announced recently that the Olympic gold medalist will defend her title against Amanda Nunes at UFC 324.
Despite that, Harrison recently attended the White House for a dinner with Trump and her boss, White, and whilst she was there, she made her claim to compete on the card.
And something that she heard whilst she was at dinner with the pair, left her shocked, but in some ways excited for her future contract negotiations.
“At one point, Trump was like, he was talking about, he was like, ‘I remember when you sold the company for $4 billion or something’ and he was like, ‘That was great’, and they’re both talking about their billions of dollars and I’m just sat there like, ‘Oh’,” Harrison said during a live show with Ariel Helwani.
“And then Trump asks Dana, he’s like, ‘What do you think it’s worth now?’ And Dana said, ‘It’s estimated at around $23 billion’, and I was like, ‘That’s really good to know going into negotiations’, and Trump thought that was hilarious,” Harrison continued.
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UFC fans excited for 2026 with new broadcast home
Beginning in January 2026, the UFC’s new broadcast partnership with Paramount will kick off, with Harrison defending her title on the first ‘numbered’ event of the new era.
Previously, UFC fans in the United States and other areas would need to pay for an ESPN + subscription, as well as purchasing each individual event PPV.
Despite that, in 2026, fans in the United States will only need a Paramount + subscription to watch every event, and today, the broadcaster revealed that it will only cost $59.99 for an annual subscription, which will include all Fight Night events as well as the marquee numbered events.
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