September 25, 2025
In an effort to improve player safety and responsible gaming, Underdog has announced a new collaboration with Sportradar Group AG.
Underdog will incorporate Sportradar’s Bettor Sense, an AI-powered tool that identifies possible gambling-related hazards in players, as part of the agreement.
Underdog is the first operator based in the United States to implement Bettor Sense. The programme demonstrates the company’s commitment to setting new standards for responsible gaming, thereby meeting legal requirements and promoting a safer environment.
AI Safeguards and Player Support
A cutting-edge tool for responsible gaming, Bettor Sense was introduced in July 2025 with the goal of spotting the early warning indicators of dangerous gambling behaviour.
Operators can intervene with prompt and tailored interventions thanks to the technology’s real-time player activity monitoring, risk score assignment and continuous learning.
Identification is only one part of the solution. Players identified as being at risk will also be referred to evidence-based treatment programmes through its partnership with Birches Health.
Birches Health provides clinical care pathways to individuals affected by gambling disorders. This all-encompassing strategy is a component of the gambling industry’s increasing focus on end-user protection.
Adam Warrington, Underdog’s Vice President of Responsible Gaming, highlighted the significance of the partnership. “Collaborating with Sportradar to integrate Bettor Sense is another step in Underdog’s proactive approach to enhanced player protection across all entry types.”
“The integration of this leading player protection technology to detect problem play and provide clear resources to those who need it, now including treatment services from the clinicians at Birches Health, is a critical step forward for our players.”
With this move, Underdog strengthens its focus on player safety at a time when responsible gaming solutions are becoming increasingly central to industry growth and compliance.
Garrett Kerman is a writer for ESI. He is a seasoned sports and gambling industry news writer and betting analyst. Known for his sharp predictions and in-depth coverage, he provides valuable insights into betting trends and news. Whether it’s in-depth matchups or predictions, Garrett delivers expert analysis and news that resonates with fans and bettors alike.